These New Jaffa Cakes Flavors Come in Two Tasty Options
Michael Hemsworth — January 6, 2021 — Marketing
References: pladisglobal & foodbev
These new Jaffa Cakes flavors are being launched by Pladis as part of its expansion of the McVitie's portfolio in a bid to help offer consumers a range of premium, fruit-forward treats to enjoy. The brand will be launching the new Passion Fruit and Cherry flavors to join the brand's original Tangy Orange and the Pineapple variety, which was launched last year in the UK. The cakes feature the brand's signature light sponge and flavored center along with a coating of dark chocolate.
Brand Director for McVitie's at Pladis UK&I Emma Stowers spoke on the new Jaffa Cakes flavors saying, "We’re really excited to reveal our two new Jaffa Cakes flavors – ‘cheeky’ cherry and ‘party’ passion fruit – for everyone to enjoy. What better way to bring a fruity and tangy new twist to an afternoon pick me up, or some added zest to your day?”
Brand Director for McVitie's at Pladis UK&I Emma Stowers spoke on the new Jaffa Cakes flavors saying, "We’re really excited to reveal our two new Jaffa Cakes flavors – ‘cheeky’ cherry and ‘party’ passion fruit – for everyone to enjoy. What better way to bring a fruity and tangy new twist to an afternoon pick me up, or some added zest to your day?”
Trend Themes
1. Fruit-forward Snack Options - Disruptive innovation opportunities include developing other prepackaged fruit-forward snacks that are convenient and tasty for on-the-go snacking.
2. Innovative Cake Flavors - Disruptive innovation opportunities include creating unique flavor combinations for cakes that are unexpected and exciting to consumers.
3. Premium Confectionery Offerings - Disruptive innovation opportunities include introducing other premium types of confectionery, such as gourmet truffles or artisanal chocolates, that cater to consumers looking for high-quality treats.
Industry Implications
1. Confectionery - Opportunities for disruptive innovation include exploring new flavor combinations and premium options for confectionery products, especially those featuring fruit flavors.
2. Snack Foods - Disruptive innovation opportunities include developing snack foods that are both healthy and delicious, such as fruit and nut bars or baked fruit chips.
3. Retail - Opportunities for disruptive innovation include collaborating with food brands to create exclusive or limited-edition flavors of prepackaged snacks and confectionery to differentiate offerings and drive sales.
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