The McVitie’s Jaffa Cakes Pineapple Targets Younger Consumers
Michael Hemsworth — February 21, 2020 — Marketing
References: pladisglobal & foodbev
The McVitie’s Jaffa Cakes Pineapple is the latest variant of the namesake snack cake that targets younger consumers with a fresh, contemporary flavor for them to try out.
The product follows the success of the Jaffa Cakes Pineapple Cake Bars that launched last year and come in packs of 10 individual cakes to make them highly applicable for avid snackers. The cakes start with the brand's signature spongecake that's coated with both milk and dark chocolates, and filled with a pineapple center for a refreshing burst of fruit flavor.
Brand Director for McVitie's at Pladis UK&I Emma Stowers spoke on the new McVitie’s Jaffa Cakes Pineapple saying, "McVitie’s Jaffa Cakes Pineapple will offer consumers a trendy twist on the much-loved classic. McVitie’s Jaffa Cakes are already a store-cupboard staple for almost a third (31%) of UK households, with over 1 billion devoured each year. We want to encourage even more shoppers to get behind the brand, and we’re confident that the launch of McVitie’s Jaffa Cakes Pineapple will help the brand appeal both to a new generation of consumers and existing Jaffa Cakes fans seeking something a little bit different.”
The product follows the success of the Jaffa Cakes Pineapple Cake Bars that launched last year and come in packs of 10 individual cakes to make them highly applicable for avid snackers. The cakes start with the brand's signature spongecake that's coated with both milk and dark chocolates, and filled with a pineapple center for a refreshing burst of fruit flavor.
Brand Director for McVitie's at Pladis UK&I Emma Stowers spoke on the new McVitie’s Jaffa Cakes Pineapple saying, "McVitie’s Jaffa Cakes Pineapple will offer consumers a trendy twist on the much-loved classic. McVitie’s Jaffa Cakes are already a store-cupboard staple for almost a third (31%) of UK households, with over 1 billion devoured each year. We want to encourage even more shoppers to get behind the brand, and we’re confident that the launch of McVitie’s Jaffa Cakes Pineapple will help the brand appeal both to a new generation of consumers and existing Jaffa Cakes fans seeking something a little bit different.”
Trend Themes
1. Fruit-flavored Snacks - The trend of offering unique fruit flavors in traditional snack foods is growing, creating opportunities for companies to innovate and differentiate their products.
2. Contemporary Flavor Twist - Adding contemporary, trendy flavors to classic snack products is popular among younger consumers, providing an opportunity for companies to target this demographic.
3. Individual-serving Snacks - Packaging snack products in individual servings is a popular trend, catering to the modern, on-the-go consumer and creating opportunities for companies to offer convenience.
Industry Implications
1. Snack Food Industry - The snack food industry is constantly evolving and innovating in response to consumer demands for unique and convenient options.
2. Confectionery Industry - The confectionery industry is finding ways to incorporate trendy flavors and convenience into their products, appealing to modern consumers.
3. Food Retail Industry - The food retail industry must keep up with the ever-changing snack food and confectionery trends to meet consumer demands and stay competitive.
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