Kilchoman is Leveraging NFC Technology for Consumer Education
Laura McQuarrie — December 5, 2017 — Marketing
References: thespiritsbusiness
In partnership with Thinfilm, Kilchoman will soon be creating NFC whisky labels for its products, giving consumers the chance to educate themselves about the brand's products in an effortless new way.
The smart hangtags that accompany the brand's two flagship whiskies—Machir Bay and Sanaig— will feature Thinfilm's NFC SpeedTap technology, which may be used to launch engaging experience with just the tap of a mobile device.
The Islay distillery was launched in 2005 and sets itself apart as the first one to be established on the island in over 124 years. As Kilchoman Distillery's Anthony Wills describes: "We fully recognize the importance of connecting directly with our customers and providing experiences that are informative, educational and interesting." For Kilchoman and many other brands that are embracing smart labels, NFC technology provides a means of engagement that is simple and streamlined.
The smart hangtags that accompany the brand's two flagship whiskies—Machir Bay and Sanaig— will feature Thinfilm's NFC SpeedTap technology, which may be used to launch engaging experience with just the tap of a mobile device.
The Islay distillery was launched in 2005 and sets itself apart as the first one to be established on the island in over 124 years. As Kilchoman Distillery's Anthony Wills describes: "We fully recognize the importance of connecting directly with our customers and providing experiences that are informative, educational and interesting." For Kilchoman and many other brands that are embracing smart labels, NFC technology provides a means of engagement that is simple and streamlined.
Trend Themes
1. NFC Technology in Labeling - NFC technology is being utilized in product labeling to provide enhanced consumer education experiences.
2. Smart Hangtags - Smart hangtags are being implemented as a method for engaging with consumers and providing an effortless way to learn about a brand's products.
3. Brand-customer Connection - Brands are recognizing the importance of connecting directly with their customers through educational and informative experiences.
Industry Implications
1. Alcohol and Beverage - NFC technology in product labeling provides opportunities for this industry to enhance consumer education and engagement experiences.
2. Smart Label Manufacturers - Manufacturers of smart labels can offer their technology for implementation in the alcohol and beverage industry to enhance product education and consumer engagement.
3. Mobile Device Industry - The mobile device industry can work with smart label manufacturers to continue advancing NFC technology and develop more engaging experiences for consumers.
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