The Aura Collection Elevates the Home Bar Experience
Laura McQuarrie — August 26, 2021 — Art & Design
References: dragonglassware & prnewswire
The Aura Collection from Dragon Glassware introduces iridescent barware for the upcoming holiday season and it encompasses styles for beer enthusiasts, wine lovers and at-home mixologists alike. In the collection of barware, Dragon Glassware put an iridescent twist on best-selling styles, such as the Stemless Martini Glass featured in HBO's Westworld or the Diamond Whiskey Glass used by Rihanna on Late Night with Seth Meyers. There are also celebratory champagne flutes, martini glasses and more.
"With many holiday celebrations put on hold last year we are seeing huge demand from customers looking to purchase products for in-person social gatherings," says Matt Rollens, Founder of Dragon Glassware. These styles promise to elevate at-home gatherings and add sparkle to the holiday season.
"With many holiday celebrations put on hold last year we are seeing huge demand from customers looking to purchase products for in-person social gatherings," says Matt Rollens, Founder of Dragon Glassware. These styles promise to elevate at-home gatherings and add sparkle to the holiday season.
Trend Themes
1. Iridescent Glassware - Opportunity to disrupt the glassware industry by adding a new aesthetic element to traditional products - iridescence.
2. At-home Entertaining - Disruptive innovation opportunity to create unique, aesthetically pleasing glassware that adds value to at-home entertaining experiences.
3. Personalized Glassware - Opportunity to disrupt the glassware industry by offering personalized, iridescent glassware for special occasions, such as weddings and corporate events.
Industry Implications
1. Beverage - The beverage industry could utilize iridescent glassware to differentiate their products in a crowded market and offer a unique consumer experience.
2. Hospitality - Hotels and restaurants can differentiate their dining and bar experiences by offering unique iridescent glassware that adds value and aesthetic appeal.
3. Event Planning - Opportunity to disrupt the event planning industry by offering personalized, iridescent glassware for special events, such as weddings and corporate events.
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