The Whirlpool KitchenAid Ads Show How They Also Breed Masterpieces
Meghan Young — August 29, 2011 — Art & Design
References: ddb & ibelieveinadv
Art has inspired the world in so many ways (as has the world inspired art), that it shouldn't seem so strange that it would now influence the Whirlpool KitchenAid ad campaign. With the slogan, "For 92 years, cooking has been art to us," it is made even clearer the connection between various painting styles and the iconic mixer of the KitchenAid collection.
Conceived and executed by Brazil-based ad agency DDB, the Whirlpool KitchenAid ad campaign centers on six different painting styles: art deco, art nouveau, pop art, Brazilian modernism, modernism and surrealism. Each print ad explains the tie between that style and the tools provided by Whirlpool KitchenAid. For instance, one ad states, "Before Pop Art was brought together art and everyday life, KitchenAid was doing that in the kitchen, turning dishes into masterpieces."
Conceived and executed by Brazil-based ad agency DDB, the Whirlpool KitchenAid ad campaign centers on six different painting styles: art deco, art nouveau, pop art, Brazilian modernism, modernism and surrealism. Each print ad explains the tie between that style and the tools provided by Whirlpool KitchenAid. For instance, one ad states, "Before Pop Art was brought together art and everyday life, KitchenAid was doing that in the kitchen, turning dishes into masterpieces."
Trend Themes
1. Art-inspired Cuisine - Incorporating artistic styles and movements into food and culinary advertising campaigns.
2. Kitchen Appliance Branding - Using creative concepts and designs to sell kitchen appliances and tools.
3. Culinary Artistry - Highlighting the similarities between cooking and artistic expression to promote culinary products and services.
Industry Implications
1. Food and Beverage - Creating unique and visually appealing food and drink options inspired by art for consumers or developing art-related campaigns for food and drink advertising.
2. Advertising and Marketing - Developing creative branding campaigns for kitchen appliances and tools, incorporating art-inspired elements in advertising, and using culinary artistry as a selling point.
3. Home Appliance Manufacturing - Incorporating art-inspired designs and concepts into the development and marketing of kitchen appliances and tools for more effective branding and sales.
3
Score
Popularity
Activity
Freshness
