KitchenAid Stories Made Its Debut with a Short Film on Honey
Ellen Smith — October 6, 2020 — Business
References: stories.kitchenaid & adweek
KitchenAid has made the pivot to content creation with KitchenAid Stories -- a new platform dedicated to telling the stories of makers. To kickoff the portal's debut is a short film shot on-location in Hawaii, Colorado and California dubbed The Possibilities of Honey.
The Possibilities of Honey follows the process of honey-making from conception to consumption, offering scenic shots and plenty of educational content to keep the viewer hooked. It's an interesting move from the brand, but according to KitchenAid’s senior brand manager Megan Walters-Pirri “There is a rich global community of makers from every part of the culinary world seeking out content that is in line with their passions...The platform is a place for us to share and celebrate unique maker stories with all of our consumers.”
Image Credit: KitchenAid
The Possibilities of Honey follows the process of honey-making from conception to consumption, offering scenic shots and plenty of educational content to keep the viewer hooked. It's an interesting move from the brand, but according to KitchenAid’s senior brand manager Megan Walters-Pirri “There is a rich global community of makers from every part of the culinary world seeking out content that is in line with their passions...The platform is a place for us to share and celebrate unique maker stories with all of our consumers.”
Image Credit: KitchenAid
Trend Themes
1. Content Creation - Opportunity to leverage storytelling and educational content to engage with consumers and showcase brand values.
2. Maker Culture - Opportunity to tap into the growing community of makers and provide content that aligns with their passions and interests.
3. Brand Storytelling - Opportunity to use storytelling to establish a deeper connection with consumers and strengthen brand identity.
Industry Implications
1. Appliances - Disruptive innovation opportunity to integrate content creation platforms into kitchen appliances, creating a new way to interact with customers.
2. Food and Beverage - Disruptive innovation opportunity to create content that educates consumers about the food and beverage industry, connecting them with the makers behind the products.
3. Marketing and Advertising - Disruptive innovation opportunity to explore new ways of storytelling and engaging with consumers through content creation and brand narratives.
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