A Viral TikTok Recipe Inspired Athenos' Whipped Feta Dip & Spread
Laura McQuarrie — January 24, 2024 — Lifestyle
References: dairyprocessing & instagram
Athenos' Whipped Feta Dip & Spread is a creamy and tangy Mediterranean-style product that's ready to add flavor, nutritional value and great texture to everything from sandwiches and wraps to bagels, pita chips and veggie snacks.
A viral TikTok recipe played a part in bringing this new product to store shelves. “Following the baked feta pasta trend, we’ve noted that consumers are even more open to using feta outside of salads,” said Amie Wentz, director of brand management for Athenos, “As the category leader, it is our job to drive growth by innovating and showing consumers how they can use feta outside of traditional salad occasions.”
Whipped feta sets itself apart from its brine-soaked counterpart by offering a more approachable and mess-free experience, inviting cheese lovers to dive straight into its creamy texture and savory richness.
A viral TikTok recipe played a part in bringing this new product to store shelves. “Following the baked feta pasta trend, we’ve noted that consumers are even more open to using feta outside of salads,” said Amie Wentz, director of brand management for Athenos, “As the category leader, it is our job to drive growth by innovating and showing consumers how they can use feta outside of traditional salad occasions.”
Whipped feta sets itself apart from its brine-soaked counterpart by offering a more approachable and mess-free experience, inviting cheese lovers to dive straight into its creamy texture and savory richness.
Trend Themes
1. Mediterranean-style Dips - The trend of Mediterranean-style dips like whipped feta is gaining popularity among consumers looking for flavorful and tangy snacks.
2. Tiktok Food Trends - The viral TikTok recipe for baked feta pasta has sparked a trend of using feta cheese in various creative ways, leading to the innovation of whipped feta dips and spreads.
3. Mess-free Cheese Experience - Whipped feta sets itself apart by offering a creamy, mess-free alternative to traditional brine-soaked feta, providing a convenient and enjoyable cheese-snacking experience.
Industry Implications
1. Food & Beverage - The food and beverage industry can tap into the rising demand for Mediterranean-style dips and capitalize on the trend with innovative whipped feta products.
2. Social Media - The popularity of TikTok food trends presents a valuable opportunity for social media platforms to feature and promote innovative recipes and food products.
3. Snack Foods - The snack food industry can explore incorporating whipped feta as a versatile and flavorful option in sandwiches, wraps, and various snacking options.
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