Jimmy John's Mediterranean Menu Items are Being Test Marketed
Michael Hemsworth — September 4, 2023 — Lifestyle
References: jimmyjohns & fastfoodpost
These Jimmy John's Mediterranean menu items are being test marketed by the brand to provide patrons with a way to enjoy the fresh, signature flavor of the namesake region. The menu items include the Mediterranean Chicken Wrap, Mediterranean Veggie Wrap and the Mediterranean Chicken Salad, which are each paired with authentic flavors like feta cheese, olive tapenade and more. The items each also put the new Sabra Roasted Red Pepper Hummus option in the spotlight to increase flavor and add a textural touch to each bite.
The Jimmy John's Mediterranean menu items are being offered at participating locations in Los Angeles and Detroit through September 24, 2023. The menu items could start showing up at additional locations, depending on the results of the test.
Image Credit: Jimmy John's
The Jimmy John's Mediterranean menu items are being offered at participating locations in Los Angeles and Detroit through September 24, 2023. The menu items could start showing up at additional locations, depending on the results of the test.
Image Credit: Jimmy John's
Trend Themes
1. Mediterranean-inspired Wraps - The popularity of Mediterranean-inspired wraps is growing in the fast-food industry, creating opportunities for brands to offer fresh and flavorful menu options.
2. Authentic Flavor Pairings - Brands are exploring the combination of authentic Mediterranean flavors, such as feta cheese and olive tapenade, to enhance their menu offerings and attract customers seeking unique culinary experiences.
3. Test Marketing New Menu Items - Test marketing limited-time menu items, like the Jimmy John's Mediterranean Chicken Wrap and Mediterranean Veggie Wrap, enables brands to gauge customer interest and make data-driven decisions for nationwide rollout.
Industry Implications
1. Fast Food - The fast-food industry can capitalize on the trend of Mediterranean-inspired wraps by introducing innovative menu options that cater to health-conscious consumers looking for fresh, flavorful choices on the go.
2. Food and Beverage - The food and beverage industry can leverage the popularity of authentic Mediterranean flavor pairings to develop new products and menu items that resonate with customers seeking diverse and memorable taste experiences.
3. Market Research - Market research firms have an opportunity to support restaurants and food brands in conducting test market studies to evaluate the viability of new menu items and make informed business decisions based on customer feedback.
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