Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Innovative Whey Protein Concentrates

Clean the Sky - Positive Eco Trends & Breakthroughs

Grande Custom Ingredients Group Has Introduced Grande Durato™

— July 22, 2024 — Lifestyle
Grande Custom Ingredients Group's Grande Durato™ is a new whey protein concentrate designed to enhance the freshness and moisture retention of sweet baked goods. This ingredient, which can replace up to 100% of dried dairy products, is applicable to both frozen and fresh dough as well as dry mixes.

Grande Durato™ addresses a common challenge in the baking industry — maintaining the desirable texture and freshness of baked goods over time. According to the company, the new whey protein concentrate helps preserve the indulgent, soft texture of cookies, cakes, muffins, bars, and pastries, even as they approach their sell-by date.

Controlled studies have shown that baked goods made with Grande Durato™ outperform those made with traditional non-fat dry milk in terms of moisture content, texture, and visual appeal. The ingredient not only maintains a clean flavor but also enhances the overall sensory qualities of the products.

Image Credit: Grande Custom Ingredients Group
Trend Themes
1. Moisture-retaining Baking Ingredients - New baking ingredients like Grande Durato™ offer superior moisture retention, enhancing the texture and shelf life of baked goods.
2. Protein-rich Baked Goods - The introduction of whey protein concentrates into sweet baked products creates opportunities for high-protein dessert options.
3. Clean-label Ingredients - The shift towards clean-label baking ingredients that do not compromise flavor or texture aligns with consumer demands for transparency and quality.
Industry Implications
1. Baking Industry - The baking industry benefits from innovations that improve product freshness and longevity, essential for consumer satisfaction and reduced waste.
2. Functional Foods Industry - Functional foods, especially those incorporating protein-rich ingredients, appeal to health-conscious consumers looking for nutritional benefits in their snacks.
3. Clean Label Food Industry - Companies focusing on clean-label foods can leverage new ingredients that meet consumer expectations for natural and minimally processed products without sacrificing taste.
4.1
Score
Popularity
Activity
Freshness