Traveling, Dancing & Cashing In
Juan Carlos Bonilla — September 4, 2007 — Pop Culture
References: wherethehellismatt
In his mid-20s, Matt, now 30, already had the job of his dreams. The Connecticut man adored playing and making video games for a living, but in 2003, he quit his job to see the world. He took all the money he'd saved, and traveled the world until his funds ran dry.
While trotting the globe, he created the site, WhereTheHellIsMatt.com, so his friends and family could keep track of where he was and what he was doing.
"A few months into his trip, a travel buddy gave Matt the idea of dancing everywhere he went and recording it on his camera," his site explains. "This turned out to be a very good idea. Now Matt is quasi-famous as 'That guy who dances on the internet. No, not that guy. The other one. No, not him either. I'll send you the link. It's funny.'
"The response to the first video brought Matt to the attention of the nice people at Stride long-lasting gum. They asked Matt if he'd be interested in taking another trip around the world to make a new video. Matt asked if they'd be paying for it. They said yes. Matt thought this sounded like another very good idea."
While trotting the globe, he created the site, WhereTheHellIsMatt.com, so his friends and family could keep track of where he was and what he was doing.
"A few months into his trip, a travel buddy gave Matt the idea of dancing everywhere he went and recording it on his camera," his site explains. "This turned out to be a very good idea. Now Matt is quasi-famous as 'That guy who dances on the internet. No, not that guy. The other one. No, not him either. I'll send you the link. It's funny.'
"The response to the first video brought Matt to the attention of the nice people at Stride long-lasting gum. They asked Matt if he'd be interested in taking another trip around the world to make a new video. Matt asked if they'd be paying for it. They said yes. Matt thought this sounded like another very good idea."
Trend Themes
1. Video Blogging - Disruptive innovation opportunity: Develop an interactive video blogging platform that allows travelers to share their experiences and connect with a global community.
2. Dance Tourism - Disruptive innovation opportunity: Create dance-themed tourism packages that cater to travelers who want to explore different dance cultures around the world.
3. Branded Travel Content - Disruptive innovation opportunity: Collaborate with brands to create branded travel content that showcases unique travel experiences and engages a wider audience.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Use emerging technologies, such as virtual reality, to enhance the travel experience and offer immersive virtual travel experiences.
2. Content Creation - Disruptive innovation opportunity: Develop AI-powered content creation tools that automate the process of creating and editing travel videos, making it more accessible for aspiring travel bloggers.
3. Marketing and Advertising - Disruptive innovation opportunity: Innovate new ways for brands to engage with consumers through genuine and authentic travel experiences, fostering brand loyalty and connection.
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