David Drobik is Rewarding Fans for Completing a 500-Piece QR Code Puzzle
Francesco Pennacchio — January 28, 2021 — Marketing
References: 100kpuzzle & insider
David Dobrik has made a name for himself for his outlandish lifestyle and generous gifts to friends and fans. In December of 2020, the former Viner turned YouTube star released his latest venture, titled 'The Hundred Thousand Dollar Puzzle,' giving his fans a chance to receive up to $100,000. Fans can enter their completed puzzles by scanning the QR codes they create, which may lead them to the jackpot.
This form of reward gamification is nothing new with Drobik's fan base, as he has been giving away Teslas to them for a while now, and ahead of the election, he got more than 80,000 people to register to vote by partnering with a voter action nonprofit called Headcount—where he also gave away more of the electric cars.
With each puzzle costing the consumer $30 to buy and the chance of winnings ranging from 25 cents up to $100,000, he has really found a niche area where his fans are willing to pay up small amounts of money and time for the chance to win big.
In the first hour upon release, Drobik sold 17,000 puzzles, and has since sold close to 50,000.
Image Credit: 100kpuzzle.com
This form of reward gamification is nothing new with Drobik's fan base, as he has been giving away Teslas to them for a while now, and ahead of the election, he got more than 80,000 people to register to vote by partnering with a voter action nonprofit called Headcount—where he also gave away more of the electric cars.
With each puzzle costing the consumer $30 to buy and the chance of winnings ranging from 25 cents up to $100,000, he has really found a niche area where his fans are willing to pay up small amounts of money and time for the chance to win big.
In the first hour upon release, Drobik sold 17,000 puzzles, and has since sold close to 50,000.
Image Credit: 100kpuzzle.com
Trend Themes
1. Puzzle Gamification - Opportunity to apply gamification to products or services to increase customer engagement and retention while fostering a sense of competition and reward.
2. QR Code Integration - Opportunity to integrate QR codes into marketing campaigns or products to create interactive experiences and gather customer data.
3. Microtransactions - Opportunity to introduce small transactions within a product or service that can generate revenue and drive user engagement through the chance of winning big rewards or prizes.
Industry Implications
1. E-commerce - Opportunity for e-commerce platforms to integrate gamification features such as puzzles or QR codes to drive sales, increase customer engagement and loyalty.
2. Marketing - Opportunity for marketing teams to utilize gamification tactics as part of their campaigns to create interactive user experiences, increase customer engagement, and gather data.
3. Entertainment - Opportunity for companies in the entertainment industry to incorporate QR code puzzles or gamification features into their products or experiences for increased customer engagement, retention, and revenue generation.
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