Nature Valley's Ad Cements Its Commitment to Restoring 10,000 Miles
Ellen Smith — February 5, 2021 — Marketing
References: naturevalley & adweek
Broadway star Daveed Diggs stars in Nature Valley's ad spot, which cements the granola bar's commitment to restoring 10,000 miles of hiking trails throughout the United States.
This initiative was created in partnership with the National Park Foundation. In order to celebrate these restorations, Nature Valley created this cheerful ad spot featuring the Hamilton star, which is set to a re-written version of the Proclaimer's hit '500 Miles.' In the ad, Diggs galavants through various trails, passing along granola bars to fellow hikers. Throughout the ad, he sings to the tune of 500 Miles, replacing the lyrics with "we'll restore 10,000 miles and we’ll restore 10,000 more. Nature Valley made these trails accessible so go explore.”
Image Credit: Nature Valley
This initiative was created in partnership with the National Park Foundation. In order to celebrate these restorations, Nature Valley created this cheerful ad spot featuring the Hamilton star, which is set to a re-written version of the Proclaimer's hit '500 Miles.' In the ad, Diggs galavants through various trails, passing along granola bars to fellow hikers. Throughout the ad, he sings to the tune of 500 Miles, replacing the lyrics with "we'll restore 10,000 miles and we’ll restore 10,000 more. Nature Valley made these trails accessible so go explore.”
Image Credit: Nature Valley
Trend Themes
1. Hiking Trail Restoration Initiatives - There is an opportunity for other outdoor brands to collaborate with environmental organizations to create their own trail restoration initiatives.
2. Celebrity Endorsements for Environmental Awareness - Brands can collaborate with celebrities to promote environmental causes in creative and engaging ways through advertisements and social media campaigns.
3. Using Music in Advertisements - Brands can use popular songs and re-write the lyrics to suit their message, creating a catchy jingle that will make their advertisement more memorable.
Industry Implications
1. Outdoor and Sports Brands - Outdoor and sports brands can collaborate with environmental organizations to promote sustainability and environmentally-friendly practices in the outdoor industry.
2. National Parks and Nature Conservation - National parks and nature conservation organizations can collaborate with brands to increase awareness and support for environmental initiatives and conservation efforts.
3. Celebrity Endorsement Agencies - Celebrity endorsement agencies can work with brands to find the right celebrity partners who can help promote their message and support their environmental initiatives.
0.9
Score
Popularity
Activity
Freshness
