Le Messager by Courrèges is Marketed with a Handwritten Phone Number
Laura McQuarrie — May 27, 2023 — Fashion
References: courreges & ww.fashionnetwork
Le Messager is the name of Courrèges' newest fragrance and it captures the essence of "a meeting between two strangers bound by new feelings and a simple desire to connect with each other." With inky blue packaging that references the messages penned by a pair of lovers, this fragrance tells a love story with notes of uplifting bergamot, warm vanilla musk and ink.
To introduce the world to its newest scent experience, the brand shared a handwritten phone number on social media and after calling the number, fans will hear a female voice inviting them to chat on WhatsApp. Those who opt to leave their name and address can receive a sample of Le Messager by Courrèges, and a select lucky few will get a full bottle.
To introduce the world to its newest scent experience, the brand shared a handwritten phone number on social media and after calling the number, fans will hear a female voice inviting them to chat on WhatsApp. Those who opt to leave their name and address can receive a sample of Le Messager by Courrèges, and a select lucky few will get a full bottle.
Trend Themes
1. Handwritten Marketing - Incorporate handwritten notes or packaging to create a personal touch for your product marketing.
2. Interactive Social Media Campaigns - Utilize interactive social media campaigns, such as a unique phone number, to engage with potential customers and create buzz.
3. Fragrance Storytelling - Leverage fragrance notes to tell a unique story about the product and create a memorable experience for consumers.
Industry Implications
1. Beauty and Fragrance - The beauty and fragrance industry can utilize unique fragrance notes and personalized packaging for new product launches.
2. Marketing and Advertising - The marketing and advertising industry can create interactive campaigns to engage with potential customers and generate buzz for products.
3. E-commerce and Retail - E-commerce and retail industries can use personalized packaging and storytelling to increase customer engagement and drive sales.
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