WhatsApp Business App Was Created for Small Companies
Ellen Smith — January 22, 2018 — Tech
The WhatsApp Business app is a new tool devised by the instant messaging platform that's aiming to improve communication between small businesses and the consumer.
After setting up a profile, companies can send quick and automated messages to consumers, diligently answering any questions they may have about the business that they can't find online. Both personalized and efficient, this extension of the app intends to bridge the communication gap between smaller companies and the public.
The app underwent a pilot phase in September 2017, but has since been released as an official tool. For now, the tool has been created with small businesses in mind, but the platform hopes to continue to find ways to increase engagement among its 1.3 billion users.
After setting up a profile, companies can send quick and automated messages to consumers, diligently answering any questions they may have about the business that they can't find online. Both personalized and efficient, this extension of the app intends to bridge the communication gap between smaller companies and the public.
The app underwent a pilot phase in September 2017, but has since been released as an official tool. For now, the tool has been created with small businesses in mind, but the platform hopes to continue to find ways to increase engagement among its 1.3 billion users.
Trend Themes
1. Improved Small Business Communication - The WhatsApp Business app aims to improve communication between small businesses and consumers, offering a streamlined and efficient messaging platform.
2. Automated Customer Support - The app allows for quick and automated messages, providing small businesses with a cost-effective way to answer consumer questions and support inquiries.
3. Personalized Messaging Solutions - With the WhatsApp Business app, small businesses can provide personalized messages to consumers, enhancing the customer experience and fostering stronger connections.
Industry Implications
1. Instant Messaging - The WhatsApp Business app disrupts the instant messaging industry by providing a specialized platform for small businesses to communicate with consumers.
2. Small Business Services - This app creates new opportunities in the small business services sector, offering a powerful tool for improved communication and customer support.
3. Customer Relationship Management - The WhatsApp Business app has the potential to disrupt the customer relationship management industry by offering small businesses a more convenient way to manage customer interactions and inquiries.
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