Facebook Launches New Multi-Channel Online Shopping Features
Niko Pajkovic — September 21, 2021 — Business
Continuing to build out its e-commerce platform, Facebook has unveiled a series of new tools designed to help businesses connect with prospective customers on its app. According to Reuters, the new features aim to provide customers with a more personalized experience, while also making online shopping through all of Facebook's channels -- including Instagram and Whatsapp -- more efficient.
One of the standout new features will be the ability for businesses to add a clickable icon on their Instagram profiles that will automatically let users message them via WhatsApp. According to the company, this is a particularly important new tool for customers in Brazil, where the company has also recently rolled a new business directory feature on Whatsapp.
In addition, the new tools will focus on improving the Facebook Suite. One, in particular, will allow brands to send emails through the suite in order to streamline consumer outreach.
One of the standout new features will be the ability for businesses to add a clickable icon on their Instagram profiles that will automatically let users message them via WhatsApp. According to the company, this is a particularly important new tool for customers in Brazil, where the company has also recently rolled a new business directory feature on Whatsapp.
In addition, the new tools will focus on improving the Facebook Suite. One, in particular, will allow brands to send emails through the suite in order to streamline consumer outreach.
Trend Themes
1. Multi-channel Shopping - The integration of multiple channels for online shopping will offer more convenience and accessibility to consumers.
2. Personalized Shopping - Using social media data for personalization can enhance the online shopping experience and increase customer loyalty.
3. Whatsapp Business Integration - Integrating WhatsApp Business with other social media channels can increase engagement and communication between businesses and customers.
Industry Implications
1. E-commerce - Improved integration between social media platforms and e-commerce can provide new opportunities for online retailers to reach customers.
2. Digital Marketing - The use of social media data for personalized marketing can lead to more effective and targeted advertising campaigns.
3. Mobile Apps - Integrating multiple mobile apps such as Instagram, WhatsApp, and Facebook can offer a more seamless mobile shopping experience for consumers.
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