The Weedmaps Museum of Weed Seeks to End Cannabis-Related Stigma
Grace Mahas — August 7, 2019 — Social Good
References: themuseumofweed & adweek
The Weedmaps Museum of Weed recently launched in Hollywood in an effort to fight the negative stigmas of cannabis use. The event will not distribute marijuana or CBD but will instead showcase a vast body of research on cannabis as well as various legalization efforts that are taking place across the United States.
The Weedmaps Museum of Weed will debut at a 30,000-foot interactive and immersive museum with seven exhibits. The experience is "an educational walk through the history of marijuana in the U.S." and discusses how the stigmatization of cannabis began. Moreover, the pop-up highlights the disproportionate number of people of color and those from low-income communities that are targeted and imprisoned for using the herb.
This immersive and educational cannabis-themed museum will be open for admission until September, 29, 2019.
The Weedmaps Museum of Weed will debut at a 30,000-foot interactive and immersive museum with seven exhibits. The experience is "an educational walk through the history of marijuana in the U.S." and discusses how the stigmatization of cannabis began. Moreover, the pop-up highlights the disproportionate number of people of color and those from low-income communities that are targeted and imprisoned for using the herb.
This immersive and educational cannabis-themed museum will be open for admission until September, 29, 2019.
Trend Themes
1. Cannabis Education Pop-ups - The cannabis industry has an opportunity to educate the general public and break stereotypes by creating pop-up events that showcase the history and benefits of cannabis use without actually distributing it.
2. Community Outreach Campaigns - Cannabis companies can use community outreach campaigns and charitable donations as a means of giving back and demonstrating that they are socially responsible.
3. Advocacy for Legalization - Cannabis industry leaders can play a pivotal role in advocating for the legalization and decriminalization of cannabis in order to remove the negative stigma around its use.
Industry Implications
1. Cannabis Industry - The cannabis industry has the opportunity to create educational and interactive events to educate the public on the benefits of cannabis use and work to change its negative stigma.
2. Museum Industry - Museums can expand their efforts to stay current and relevant by creating temporary exhibits featuring contemporary and controversial topics such as marijuana as a means to attract younger demographics.
3. Social Responsibility Industry - Businesses in the cannabis industry can demonstrate their social responsibility through charitable donations and community outreach campaigns to support the communities they operate in.
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