This "CBD" Pop-Up Took Inspiration from Cannabis Culture
Laura McQuarrie — March 2, 2020 — Lifestyle
References: realcaliforniamilk & musebycl.io
CBD is the buzzword that's associated with a variety of health benefits but the "CBD" pop-up opened by the California Milk Advisory Board is sharing an experience that has nothing to do with the substance. Inspired by cannabis culture, the California Milk Advisory Board opened its own take on CBD with the "California Based Dairy" dispensary pop-up, promising "TLC without the THC."
At the Los Angeles pop-up, guests have the chance to sample "edibles" like cheese, yogurt, ice cream and melted butter, and experience the California Milk Advisory Board's claims that dairy is a natural mood enhancer. On-site, there are rolls of California ice cream, small doses of cheese to try, plus Real California yogurt that's aligned with soothing and invigorating benefits.
At the Los Angeles pop-up, guests have the chance to sample "edibles" like cheese, yogurt, ice cream and melted butter, and experience the California Milk Advisory Board's claims that dairy is a natural mood enhancer. On-site, there are rolls of California ice cream, small doses of cheese to try, plus Real California yogurt that's aligned with soothing and invigorating benefits.
Trend Themes
1. Cbd-focused Dairy Products - Creating and marketing dairy products infused with CBD to tap into the growing popularity and health benefits of CBD.
2. Pop-up Dispensaries - Establishing temporary pop-up dispensaries that offer unique experiences and products, catering to specific themes or cultural influences.
3. Mood-enhancing Food Experiences - Providing immersive food experiences that claim to enhance mood and well-being through the consumption of specific dairy products.
Industry Implications
1. Dairy Products - The dairy industry can explore opportunities to develop CBD-infused products and promote the health benefits associated with CBD.
2. Hospitality - The hospitality industry can create pop-up dispensary concepts that cater to different cultural influences to attract and engage customers in unique ways.
3. Wellness - The wellness industry can explore collaborations with dairy brands to create immersive food experiences that claim to enhance mood and overall well-being.
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