The We Are Flowers Installation by SOFTlab is Created for Melissa
Jana Pijak — July 18, 2014 — Art & Design
References: softlabnyc & frameweb
The "We Are Flowers" art installation by SOFTlab is created for footwear manufacturer Melissa known for their designer collaborations with English fashionista Vivienne Westwood. Inspired by a floral forest, the sculptural art piece covers the label's NYC Flagship Store.
This collaboration between the New York-based design studio and Brazilian footwear brand translates the company's 2014 campaign, also entitled "We are Flowers" into an sensory spatial element for the shop's visitors.
The studio builds their installation using translucent flowers that are created out of vibrantly coloured polyester elements. The pieces are woven into a structural surface made of Mylar.
Displayed inside the 565 square meter gallery, the hanging garden leaves a visual impression on Melissa's consumers and loyal brand followers.
This collaboration between the New York-based design studio and Brazilian footwear brand translates the company's 2014 campaign, also entitled "We are Flowers" into an sensory spatial element for the shop's visitors.
The studio builds their installation using translucent flowers that are created out of vibrantly coloured polyester elements. The pieces are woven into a structural surface made of Mylar.
Displayed inside the 565 square meter gallery, the hanging garden leaves a visual impression on Melissa's consumers and loyal brand followers.
Trend Themes
1. Translucent Floral Installations - Opportunity for businesses to create immersive sensory experiences with translucent floral installations.
2. Collaborative Brand Campaigns - Opportunity to collaborate with designers and artists to create unique brand experiences and installations.
3. Immersive Retail Environments - Opportunity to transform retail spaces into visually captivating environments that engage customers.
Industry Implications
1. Footwear - Footwear companies can utilize immersive installations to enhance brand experiences and attract customers.
2. Fashion - Fashion brands can leverage collaborations with designers and artists to create innovative and visually striking brand installations.
3. Retail - Retailers can incorporate immersive installations to create memorable experiences and drive foot traffic to their stores.
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