'Water Propelled' Campaign by Brandon Savoie Turns Liquid Into Machine
Marissa Brassfield — June 6, 2010 — Lifestyle
References: brandonsavoie.tumblr & behance.net
I adore these manipulated water shoots from the 'Water. Propelled' campaign by Brandon Savoie. Each shot turns a stream of water into a powerful machine, whether it's a motorcycle, bicycle, sports car, or racecar.
The 'Water. Propelled' campaign shows how Propel Water isn't just regular ol' H2O, but a cranked-up enhancement that'll give you power. Brandon Savoie is a 19-year-old graphic design student from Ontario, Canada. See more impressive water manipulations below.
Implications - xx
They are sure to inspire viewers to either pick up their cameras and try photo manipulation for themselves or to head outside and get active. Heck, it may convince you to do both. These amazing images prove how far digital photography has come and how powerful of a tool it can be.
The 'Water. Propelled' campaign shows how Propel Water isn't just regular ol' H2O, but a cranked-up enhancement that'll give you power. Brandon Savoie is a 19-year-old graphic design student from Ontario, Canada. See more impressive water manipulations below.
Implications - xx
They are sure to inspire viewers to either pick up their cameras and try photo manipulation for themselves or to head outside and get active. Heck, it may convince you to do both. These amazing images prove how far digital photography has come and how powerful of a tool it can be.
Trend Themes
1. Manipulated Water Photography - The popularity of manipulated water photography as a new form of digital art presents an opportunity for photographers to explore new creative outlets and for companies to use this technique in their marketing strategies.
2. Enhanced Water Products - The 'Water. Propelled' campaign by Propel Water demonstrates the market potential for enhanced water products that promote physical activity and health benefits.
3. Digital Marketing Campaigns - The success of the 'Water. Propelled' campaign by Propel Water suggests that digital marketing campaigns that utilize creative visual techniques like manipulated water photography can be effective in capturing audience attention.
Industry Implications
1. Photography - The rise of manipulated water photography creates opportunities for photographers to offer their services to clients seeking unique and creative visual content for their marketing campaigns.
2. Beverage - The popularity of enhanced water products like Propel Water presents opportunities for beverage companies to invest in and develop other types of functional beverages that cater to consumers' fitness needs and preferences.
3. Marketing and Advertising - The success of the 'Water. Propelled' campaign by Propel Water highlights the potential for marketing and advertising companies to utilize new and innovative digital techniques to create visually compelling and memorable campaigns for their clients.
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