WWF Reveals the Water Consumption Journey with a Special Sink
Laura McQuarrie — July 18, 2015 — Eco
References: journeyofwater.co.za & creativecriminals
In order to encourage the South African public to be more mindful about water consumption, WWF teamed up with Sanlam to create a special water tap.
The initiative features a sink attached to a diorama that shows the journey water takes from a natural source, through to where it is processed and ultimately released through a spout. Since it is so easy to turn on the tap and let it run without thinking about where this resource is coming from, this setup really emphasizes that the water had to go a long way to get there.
The 'Journey of Water' awareness activation is installed at the King Shaka International Airport, reminding people passing by that just eight percent of South Africa's land provides more than half of its surface water.
The initiative features a sink attached to a diorama that shows the journey water takes from a natural source, through to where it is processed and ultimately released through a spout. Since it is so easy to turn on the tap and let it run without thinking about where this resource is coming from, this setup really emphasizes that the water had to go a long way to get there.
The 'Journey of Water' awareness activation is installed at the King Shaka International Airport, reminding people passing by that just eight percent of South Africa's land provides more than half of its surface water.
Trend Themes
1. Water Conservation Awareness - Innovative displays and interactive experiences that highlight the journey of water can educate and remind users to conserve water in their daily lives.
2. Green Product Design - More eco-friendly products such as the mindful water tap can be developed to address global challenges such as water scarcity and waste reduction.
3. Sustainable Branding - Companies can partner with conservation organizations and create sustainability initiatives such as WWF's Journey of Water to communicate their commitment to the environment and to engage with socially conscious consumers.
Industry Implications
1. Water Conservation - The development of innovative water conservation technologies and campaigns can enable countries and communities to preserve their natural resources and reduce their carbon footprint.
2. Product Design - Product designers can innovate on sustainable solutions that promote responsible consumption and meet the growing demand of environmentally conscious consumers.
3. Conservation Organizations - Partnerships between conservation organizations and businesses can create awareness and drive action towards environmental sustainability while also providing opportunities for funding and impact measurement.
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