Wasted Youth and Budweiser Join Forces on a Summer Capsule
References: humanmade.jp & hypebeast
Wasted Youth works in collaboration with Budweiser on a special summer capsule alongside one another. It was originally showcased earlier this month when the duo released visuals of the joint beer cans with the help of graphic artist VERDY.
The branding is updated from the familiar design seen since 1999 and this time around, the two continue to build upon the collaboration with a series of apparel options. The leading items include the Soccer Game shirts in a red and black palette that is detailed with Wasted Youth monogram prints, sponsorship logos from Budweiser, and VKDW team badges. This is followed by bucket haps, mesh caps, 4-panel caps, a shoulder bag, a tote bag, and a beer can figure.
Image Credit: Zamar Velez, Wasted Youth, Budweiser
The branding is updated from the familiar design seen since 1999 and this time around, the two continue to build upon the collaboration with a series of apparel options. The leading items include the Soccer Game shirts in a red and black palette that is detailed with Wasted Youth monogram prints, sponsorship logos from Budweiser, and VKDW team badges. This is followed by bucket haps, mesh caps, 4-panel caps, a shoulder bag, a tote bag, and a beer can figure.
Image Credit: Zamar Velez, Wasted Youth, Budweiser
Trend Themes
1. Collab Streetwear - The trend of collaborations between brands to release clothing items is on the rise, creating a new market for consumers who want exclusive and limited edition products.
2. Brand Refresh - Refreshing or rebranding a company's aesthetic, like Budweiser did with their can design, can renew consumer interest and attract new customers.
3. Merchandise Expansion - Expanding beyond traditional merchandise offerings can increase brand awareness and revenue, creating new opportunities for growth.
Industry Implications
1. Fashion - The fashion industry is seeing a rise in collaborations between brands to create unique collections that attract consumers who want exclusive and limited edition items.
2. Alcohol - Beverage companies, like Budweiser, are exploring new ways to market their products through merchandise offerings and collaborations, creating new revenue streams for the industry.
3. Design - Graphic designers and artists are in high demand as more companies seek to revamp their aesthetic and update their branding to stay relevant in the market.
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