Washin Optical Campaign Shows How Precise Your Vision Can Be
Peter Vallas — March 30, 2011 — Marketing
References: washin-london & adsoftheworld
Washin Optical, a glasses and opticians company, has released a campaign done by Grey Agency in Tokyo. The campaign includes three executions for print and was released this month in Tokyo and surrounding areas in Japan.
This interesting campaign combines models with animalistic features, which probably required a lot of hours on Photoshop to complete. When people think of perfect vision, the first thing that comes to mind are animals, especially ones such as eagles, leopards and owls. These animals have superior sight abilities over human beings, and Washin Optical uses an element of over exaggeration to portray this quality in their lenses.
The Washin Optical campaign may feature some freaky-eyed models, but it gets straight to the point.
This interesting campaign combines models with animalistic features, which probably required a lot of hours on Photoshop to complete. When people think of perfect vision, the first thing that comes to mind are animals, especially ones such as eagles, leopards and owls. These animals have superior sight abilities over human beings, and Washin Optical uses an element of over exaggeration to portray this quality in their lenses.
The Washin Optical campaign may feature some freaky-eyed models, but it gets straight to the point.
Trend Themes
1. Animalistic-model Advertising - Opportunities for creating visually striking and attention-grabbing campaigns by incorporating animalistic features into models.
2. Exaggerated Lens Performance - Disruptive innovation opportunities to demonstrate the superior vision capabilities of lenses through over exaggeration in advertising.
3. Visual Precision Perception - Trends in highlighting the importance of precise vision and the impact it can have on everyday life and activities.
Industry Implications
1. Optical Retail - Opportunities for optical retailers to explore creative marketing strategies that showcase the enhanced vision provided by their products.
2. Advertising and Marketing - Innovative approaches to advertising that incorporate unique and visually engaging elements, like animalistic features, to capture consumer attention.
3. Photography and Image Editing - Growing demand for skilled photographers and image editors who can create visually stunning and impactful campaigns using photoshop and digital editing tools.
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