Wall’s Pastry Chicken & Chorizo Thins are an Unexpected Addition
Michael Hemsworth — April 11, 2019 — Lifestyle
References: walls-pastry & talkingretail
The Wall’s Pastry Chicken & Chorizo Thins are a new pastry variety from the brand that builds on the success of the original options with a distinctly artisanal flavor profile. The pastries come in packs of five for £1.50 and come as an unexpected addition to the chilled pastry product lineup that targets time-poor consumers with the preferences of a foodie. The premium flavor of the snacks is enhanced by the thin, crispy pastry on the exterior that pairs perfectly with the filling within.
Brand Marketing Manager at brand own Addo Michael Holton spoke on the new Wall’s Pastry Chicken & Chorizo Thins saying, "The huge success of our Thins range proves that the trend for healthier on-the-go snacking options is showing no signs of slowing and we encourage retailers to extend their Thins offering with this new flavour to capitalise on the growing opportunity.”
Brand Marketing Manager at brand own Addo Michael Holton spoke on the new Wall’s Pastry Chicken & Chorizo Thins saying, "The huge success of our Thins range proves that the trend for healthier on-the-go snacking options is showing no signs of slowing and we encourage retailers to extend their Thins offering with this new flavour to capitalise on the growing opportunity.”
Trend Themes
1. Healthier On-the-go Snacking - The success of the Thins range highlights the trend for healthier snacking options, presenting an opportunity for brands to innovate in this space.
2. Artisanal Flavor Profiles - The addition of chorizo-infused chicken pastries taps into the trend for artisanal flavors, offering a unique taste experience to consumers.
3. Time-poor Foodie Preferences - The Wall's Pastry Chicken & Chorizo Thins cater to time-poor consumers with foodie preferences, providing them with convenient yet high-quality snacks.
Industry Implications
1. Chilled Pastry Products - The inclusion of chicken and chorizo pastries in the chilled pastry product lineup expands options for consumers seeking convenient and delicious snacks.
2. On-the-go Snack Brands - The growing demand for healthier on-the-go snacks presents an opportunity for snack brands to develop new flavor profiles, like chorizo-infused chicken, to capture consumer interest.
3. Retailers - Retailers can capitalize on the trend for healthier snacking options by extending their Thins offering to include new flavors, like the Wall's Pastry Chicken & Chorizo Thins, to attract more customers.
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