These New Pukka Savory Pastry Products Come in Two Varieties
Michael Hemsworth — October 4, 2023 — Lifestyle
These new Pukka savory pastry products are making their debut in the UK from the pie brand to provide consumers with a convenient way to enjoy a freshly prepared option at their leisure.
The products include the All Day Breakfast Slice and the Chicken Pasty, which both build on the brand's existing portfolio in response to consumers demand. The All Day Breakfast Slice boasts a blend of breakfast ingredients for a commuter-friendly recipe, while the Chicken Pasty has roasted chicken, swede, potato, onions and gravy.
Managing Director Isaac Fisher commented on the new Pukka savory pastry products saying, "We first launched our on-the-go Savoury Pastry range back in 2021 to bring a unique portfolio of taste-led products to the fixture, which catapulted us into new consumption moments through a line-up of distinctively full-on flavour Pukka Slices, Sausage Rolls and a Pasty. The response has been incredible and, thanks to the ongoing backing of the nation, we’ve already contributed £5m worth of incremental value sales to the category.”
The products include the All Day Breakfast Slice and the Chicken Pasty, which both build on the brand's existing portfolio in response to consumers demand. The All Day Breakfast Slice boasts a blend of breakfast ingredients for a commuter-friendly recipe, while the Chicken Pasty has roasted chicken, swede, potato, onions and gravy.
Managing Director Isaac Fisher commented on the new Pukka savory pastry products saying, "We first launched our on-the-go Savoury Pastry range back in 2021 to bring a unique portfolio of taste-led products to the fixture, which catapulted us into new consumption moments through a line-up of distinctively full-on flavour Pukka Slices, Sausage Rolls and a Pasty. The response has been incredible and, thanks to the ongoing backing of the nation, we’ve already contributed £5m worth of incremental value sales to the category.”
Trend Themes
1. Convenient Savory Pastry - The new Pukka savory pastry products offer consumers a convenient way to enjoy freshly prepared options.
2. Breakfast-inspired Pastry - The All Day Breakfast Slice provides a commuter-friendly recipe with a blend of breakfast ingredients.
3. Expanded Savory Portfolio - The new Pukka savory pastry products build on the brand's existing portfolio, meeting consumer demand for more options.
Industry Implications
1. Convenience Food - The convenient nature of the new Pukka savory pastry products taps into the growing market for on-the-go and ready-to-eat food products.
2. Quick Service Restaurants - Fast food chains and quick-service restaurants could consider incorporating the All Day Breakfast Slice into their menus to cater to commuter customers.
3. Frozen Food - The Chicken Pasty and other Pukka savory pastry products could find success in the frozen food industry, offering convenient and tasty options for consumers to heat and enjoy at home.
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