This New Ginsters Bakes Range Includes Four Varieties
Michael Hemsworth — October 13, 2021 — Marketing
This new Ginsters bakes range is being launched by the UK-based savory pastry brand to provide consumers with a way to enjoy premium flavors from different parts of the world in a simple way. The product range includes pastries that are made with British meat and is completely free from artificial flavors, colors and preservatives, while also being suitable for hot or cold consumption. The bakes are inspired by American and North African fusion cuisine, and come in four varieties including Cajun Spiced Chicken, Harissa Spiced Chicken, Mac & Cheese and Philly Cheese Steak.
Managing Director Sam Mitchell commented on the new Ginsters bakes range saying, "Following a raft of successful NPD, including our Ginsters Smoky Steak and Guinness Slice and new plant-based products, the new Ginsters bakes range taps into yet another growing occasion to broaden appeal with younger, pre-family consumers and provide a pick-me-up. Perfectly portioned as a light bite between mealtimes – whenever that might be – Ginsters bakes provide more opportunity for retailers to reach shoppers across the day.”
Managing Director Sam Mitchell commented on the new Ginsters bakes range saying, "Following a raft of successful NPD, including our Ginsters Smoky Steak and Guinness Slice and new plant-based products, the new Ginsters bakes range taps into yet another growing occasion to broaden appeal with younger, pre-family consumers and provide a pick-me-up. Perfectly portioned as a light bite between mealtimes – whenever that might be – Ginsters bakes provide more opportunity for retailers to reach shoppers across the day.”
Trend Themes
1. Global Flavors Pastry Products - Expanding baked goods to include global flavors and international cuisines is a trend that provides opportunities for innovation in pastry product development.
2. Health and Wellness Pastry Products - Creating savory pastries that free from artificial flavors, colors and preservatives attract health-conscious consumers and presents an opportunity for innovation in healthier, yet flavorful pastry options.
3. Convenient Snacking Pastry Products - Developing savory snacking pastry options and bite-size variations that can be consumed hot or cold provide opportunities to appeal to younger, pre-family demographics who value convenient snacking options.
Industry Implications
1. Bakery Industry - The bakery industry can take advantage of these trends in pastry product innovation by investing in research and development and incorporating global flavors, health and wellness, and convenient snacking into their product portfolio.
2. Food and Beverage Industry - Companies within the food and beverage industry can capitalize on these trends by partnering with bakeries to develop or acquire pastry products that align with these innovative trends.
3. Retail Industry - Retailers can leverage these trends in pastry product innovation by promoting and showcasing new global flavors, health and wellness, and convenient snacking options to attract varied demographics and expand their customer base.
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