These New Wall’s Pastry Slices Come in Two Varieties
Michael Hemsworth — November 12, 2021 — Marketing
References: walls-pastry & foodbev
These new Wall’s Pastry Slices are being launched by the sausage roll brand to provide consumers with an easy to prepare, plant-based option when hunger hits. The pastry product comes in two varieties to choose from including Hearty Chilli Bean Slice and the Red Thai Curry Slice, which are packed with 8.5-grams and 9.3-grams of protein, respectively. The vegan-friendly products come in 180-gram servings and are capable of being enjoyed cold to hot to maximize easiness.
Brand Manager at Wall's Pastry Mike Holton commented on the new Wall’s Pastry Slices saying, "With the growing demand for vegan products, we really wanted to create a new offering for our plant-based customers. Moving away from meat-eating should never mean compromising on taste, or convenience. Our microwave slices are designed to fit into busy routines and are perfect for a working from home snack, a quick office lunch or even as a tasty meal for students. We’re delighted to be expanding what is already a popular range by bringing new products to the vegan market.”
Brand Manager at Wall's Pastry Mike Holton commented on the new Wall’s Pastry Slices saying, "With the growing demand for vegan products, we really wanted to create a new offering for our plant-based customers. Moving away from meat-eating should never mean compromising on taste, or convenience. Our microwave slices are designed to fit into busy routines and are perfect for a working from home snack, a quick office lunch or even as a tasty meal for students. We’re delighted to be expanding what is already a popular range by bringing new products to the vegan market.”
Trend Themes
1. Microwaveable Plant-based Convenience Products - There is a demand for more ready-to-eat and convenient plant-based options that don't sacrifice taste or nutrition.
2. Protein-packed Vegan Snacks - Consumers are seeking out plant-based snacks that are nutrient-dense and satisfying.
3. Expansion of Vegan Offerings - There is potential for companies to diversify their product lines and cater to the growing vegan market segment.
Industry Implications
1. Food and Beverage - Food and beverage companies can tap into the plant-based market by creating innovative, vegan-friendly products that are easily accessible to consumers.
2. Convenience - Convenience stores can appeal to a wider range of consumers by offering more plant-based, microwavable options that cater to busy, on-the-go lifestyles.
3. Education - Universities and schools can explore offering more plant-based meal options to meet the growing demand from students who are looking for healthier and environmentally-conscious choices.
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