The Blood Store Trades Blood Donations for Walking Dead TV Show Merchandise
Laura McQuarrie — April 29, 2014 — Pop Culture
References: foxnais-fox.pt & creativecriminals
To announce that season four of the The Walking Dead TV show would be coming to the Fox Channel Portugal, a store with Walking Dead merch store was set up with a very unusual payment system. Instead of accepting cash, The Walking Dead 'Blood Store' was set up in partnership with Portugal's national blood bank institute, IPST, and had fans trade blood donations for official merchandise.
As well as increasing viewership for The Walking Dead on the Fox Channel Portugal, the Blood Store was hugely successful at getting people to donate blood—67% of donations were made by first time donors. The brilliant Blood Store was devised by the Lisbon-based Torke agency, knowing that fans want more blood (and gore) from the show.
As well as increasing viewership for The Walking Dead on the Fox Channel Portugal, the Blood Store was hugely successful at getting people to donate blood—67% of donations were made by first time donors. The brilliant Blood Store was devised by the Lisbon-based Torke agency, knowing that fans want more blood (and gore) from the show.
Trend Themes
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3. Fan Engagement Through Interactive Experiences - Opportunity for businesses to create immersive experiences that allow fans to engage with their favorite TV shows or brands in innovative ways.
Industry Implications
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3. Non-profit Organizations - Opportunity for non-profit organizations to partner with businesses to create mutually beneficial promotions that raise awareness for important causes and drive engagement.
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