The Walker’s Shortbread Christmas Products are Launching Now
Michael Hemsworth — November 23, 2022 — Lifestyle
References: walkersshortbread & talkingretail
These new Walker’s Shortbread Christmas products are being launched in the UK to provide consumers with a delicious and convenient way to celebrate the holidays. The products include returning favorites like the Walker's Shortbread advent calendar, but also consists of new options like the Walker's Scottie Dog biscuits and more. The brand is also introducing a new gluten-free range along with three different mince meat pies to ensure there's something for everyone this holiday season.
Managing Director Nicky Walker spoke on the new Walker’s Shortbread Christmas products saying, "With new products designed to inspire consumers and meet the demands of the gifting season, we are delighted to unveil our festive range for 2022. We place huge value in providing our customers with a breadth of seasonal sales opportunities and demonstrating our continued commitment to diversify and cater to wider audiences.”
Managing Director Nicky Walker spoke on the new Walker’s Shortbread Christmas products saying, "With new products designed to inspire consumers and meet the demands of the gifting season, we are delighted to unveil our festive range for 2022. We place huge value in providing our customers with a breadth of seasonal sales opportunities and demonstrating our continued commitment to diversify and cater to wider audiences.”
Trend Themes
1. Gluten-free Baked Goods - The introduction of a new gluten-free range by Walker's Shortbread presents a disruptive innovation opportunity for companies to create their own gluten-free holiday treats.
2. Holiday Advent Calendars - As one of Walker's Shortbread's returning favorites, the advent calendar trend provides opportunities for businesses to create their own fun and unique advent calendars for the holiday season.
3. Pet-themed Baked Goods - The introduction of the Walker's Scottie Dog biscuits presents a disruptive innovation opportunity for pet-themed holiday baked goods, which could appeal to pet lovers and potentially increase holiday sales.
Industry Implications
1. Baked Goods Industry - Companies in the baked goods industry can take inspiration from Walker's Shortbread and create their own unique holiday products that cater to different audience demographics.
2. Gift Industry - The holiday season is a big gifting season, and companies in the gift industry can create new and innovative gift sets that feature holiday-themed products, like advent calendars and baked goods.
3. Pet Food Industry - The Walker's Scottie Dog biscuits present an opportunity for companies in the pet food industry to create their own pet-themed holiday treats that cater to pet owners during the holiday season.
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