The McVitie’s Christmas Collection Has Been Unveiled by Pladis
Michael Hemsworth — September 2, 2020 — Marketing
References: pladisglobal & conveniencestore
The McVitie’s Christmas Collection has been unveiled by Pladis for the upcoming holiday season to offer consumers a tasty way to get in the holiday spirit. The product range include the Seasonal Milk Chocolate Digestives, the Jaffa Cakes Orange & Cranberry, the Jaffa Cakes Christmas Present, the Heritage Tin, the Victoria collection, the Family Circle Assortment and the White Chocolate Digestive Nibbles. The products are targeted towards shoppers of all kinds ranging from families to individuals to help everyone celebrate the festive season in their own way.
The McVitie’s Christmas Collection was explained further by Head of McVitie's Commercial & Seasonal Brands at Paldis UK&I Jonathan Bull who said, "Christmas is all about spending time with loved ones – and what better way to get into the festive spirit, with the people closest to you, than by indulging in a few delicious treats. Nothing says Christmas quite like some of our long-standing seasonal favourites, including McVitie’s Jaffa Cakes Christmas Pole and Tin. By combining these with inviting NPD, we’re appealing both a new generation of seasonal shoppers, as well as existing fans seeking something extra special for the festive season."
The McVitie’s Christmas Collection was explained further by Head of McVitie's Commercial & Seasonal Brands at Paldis UK&I Jonathan Bull who said, "Christmas is all about spending time with loved ones – and what better way to get into the festive spirit, with the people closest to you, than by indulging in a few delicious treats. Nothing says Christmas quite like some of our long-standing seasonal favourites, including McVitie’s Jaffa Cakes Christmas Pole and Tin. By combining these with inviting NPD, we’re appealing both a new generation of seasonal shoppers, as well as existing fans seeking something extra special for the festive season."
Trend Themes
1. Holiday-themed Food Collections - The McVitie’s Christmas Collection offers a range of festive-themed cookies to cater to consumer demand for holiday treats.
2. Personalized Festive Snacks - The product range includes various options to cater to different types of shoppers, allowing individuals and families to indulge in their own unique way during the holiday season.
3. Combining Traditional Favorites with New Flavors - The McVitie’s Christmas Collection combines long-standing seasonal favorites with new and inviting flavors, providing an opportunity to appeal to both new and existing customers looking for something special.
Industry Implications
1. Food and Beverage - The McVitie’s Christmas Collection falls under the food and beverage industry, providing an innovative and festive treat for consumers during the holiday season.
2. Retail - The retail industry can benefit from stocking and promoting the McVitie’s Christmas Collection to attract shoppers looking for festive snacks and treats.
3. Consumer Goods - The McVitie’s Christmas Collection is a consumer goods product line that taps into the demand for holiday-themed treats, offering a wide range of options for consumers to choose from.
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