Sweetosaur's 'Wafflesaurus Rex' Takes Cues from Japanese Taiyaki
Laura McQuarrie — August 16, 2018 — Lifestyle
References: sweetosaur & prnewswire
Taiyaki is a fish-shaped cake that is paired with some sort of filling—sometimes sweet or savory—and these Japanese waffle desserts inspired the creation of Sweetosaur's new 'Wafflesaurus Rex.'
As a dinosaur-themed dessert shop, Sweetosaur offers a range of milkshakes, rolled ice cream and other kinds of treats. Its newest creation takes the form of an indulgent, crunchy warm waffle snack in a fun dinosaur shape. While the Chocolate Wafflesaurus variety pairs a chocolate waffle with chocolate ice cream, the Churrosaurus features a churro waffle base topped with premium dulce de leche ice cream and a caramel drizzle.
Taiyaki has been enjoyed by people in Japan for years, but the craze for the novelty waffle desserts is now reaching North American consumers who are equal parts intrigued by the dessert's unique combination of flavors, textures and aesthetic.
As a dinosaur-themed dessert shop, Sweetosaur offers a range of milkshakes, rolled ice cream and other kinds of treats. Its newest creation takes the form of an indulgent, crunchy warm waffle snack in a fun dinosaur shape. While the Chocolate Wafflesaurus variety pairs a chocolate waffle with chocolate ice cream, the Churrosaurus features a churro waffle base topped with premium dulce de leche ice cream and a caramel drizzle.
Taiyaki has been enjoyed by people in Japan for years, but the craze for the novelty waffle desserts is now reaching North American consumers who are equal parts intrigued by the dessert's unique combination of flavors, textures and aesthetic.
Trend Themes
1. Novelty Waffle Desserts - There is a growing demand for unique and creative waffle desserts, such as the dinosaur-shaped waffle desserts offered by Sweetosaur, as consumers seek novel culinary experiences.
2. Japanese-inspired Desserts - Japanese desserts, like the fish-shaped cake called taiyaki, are becoming more popular in North America and present an opportunity for innovation in the dessert industry.
3. Dinosaur-themed Treats - Dinosaur-themed desserts, like Sweetosaur's 'Wafflesaurus Rex', offer a fun and whimsical experience that resonates with both children and nostalgic adults, creating opportunities for themed dessert shops.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for novelty waffle desserts, by creating and offering unique and innovative waffle creations.
2. Dessert Shops - Dessert shops can take inspiration from Japanese desserts like taiyaki and dinosaur themes to create unique offerings and attract customers seeking novelty and interactive experiences.
3. Confectionery - Confectionery companies can explore the creation of dinosaur-themed treats, such as dinosaur-shaped waffle desserts, to tap into the market of whimsical and visually appealing sweets.
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