This W Magazine Campaign Shows Celebrities Singing 'I Will Survive'
Riley von Niessen — January 17, 2017 — Pop Culture
References: youtube & designtaxi
This W Magazine campaign spotlights a number of A-list celebrities as they emotionally prepare for the 45th President of the United States to officially take office on January 20th.
Featured is Natalie Portman, Matthew McConaughey, Emma Stone, Chris Pine, Felicity Jones, Amy Adams, Andrew Garfield and more. Throughout the short W Magazine campaign, the stars sing 'I Will Survive' by Gloria Gaynor, a classic from 1979. In doing so, each makes their opinions regarding the new President-elect clear, while also creating shareable content that's likely to gain viral status.
By participating, they generate a lighthearted dialogue regarding Donald Trump's inauguration. This gives those who aren't in favor of some of his more controversial policies and practices something to distract themselves from the seriousness of America's political future with.
Featured is Natalie Portman, Matthew McConaughey, Emma Stone, Chris Pine, Felicity Jones, Amy Adams, Andrew Garfield and more. Throughout the short W Magazine campaign, the stars sing 'I Will Survive' by Gloria Gaynor, a classic from 1979. In doing so, each makes their opinions regarding the new President-elect clear, while also creating shareable content that's likely to gain viral status.
By participating, they generate a lighthearted dialogue regarding Donald Trump's inauguration. This gives those who aren't in favor of some of his more controversial policies and practices something to distract themselves from the seriousness of America's political future with.
Trend Themes
1. Celebrity Political Activism - Opportunity for brands to partner with socially active celebrities to create engaging content that can spark discussion and action on important issues.
2. Viral Advertising Campaigns - Businesses can use social media to leverage the power of viral campaigns featuring popular personalities to spread their message and create buzz around their brand.
3. Participatory Political Statements - Businesses and brands openly taking a position in politics can polarize certain segments of their target audience but can also inspire loyalty and enthusiasm from others who share those beliefs.
Industry Implications
1. Entertainment Industry - Opportunity for the entertainment industry to leverage their star power in political campaigns and raise awareness of important social issues.
2. Advertising Industry - Ad agencies can work with celebrities and brands to create campaigns that resonate with audiences and generate viral buzz on social media platforms.
3. Political Campaign Industry - Political campaigns and candidates can collaborate with celebrities and influencers to reach new audiences and energize their base with creative content that sparks conversation and engagement.
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