NEMEN Unveils its New Collection for the SS23 Season
References: nemen.it & highsnobiety
Fashion label NEMEN introduces its latest collection designed for the Spring/Summer 2023 season embodying a world-class form. The Italian imprint is new but it is progressive through its experimental and sharp design expertise. The seasonal capsule is made up of a wide range of outerwear shapes. It also introduces new color palettes, fabric materials, color-blocking styles, and finishes.
The capsule is led by details such as a high collar, and hooded styles including shells, windbreakers, and smocks, to name a few. Overall, it boasts a utilitarian style and is followed by retro contrasting, print-heavy ripstop, with much more. Rounding out the collection are the tees, overshirts, hooded sweaters, and the classic gradient dyes that are true to the brand.
Image Credit: NEMEN
The capsule is led by details such as a high collar, and hooded styles including shells, windbreakers, and smocks, to name a few. Overall, it boasts a utilitarian style and is followed by retro contrasting, print-heavy ripstop, with much more. Rounding out the collection are the tees, overshirts, hooded sweaters, and the classic gradient dyes that are true to the brand.
Image Credit: NEMEN
Trend Themes
1. Experimental Dyeing - There is a disruptive innovation opportunity for the dye industry to explore sustainable dyeing techniques and unique color combinations to cater to the emerging experimental fashion trend.
2. Utilitarian Fashion - There is an opportunity for designers and manufacturers to create functional and durable clothing that merges style with utility, as seen in NEMEN's latest collection.
3. Print-heavy Designs - There is a potential for a disruptive innovation opportunity in the textile printing industry to experiment with intricate designs and innovative printing techniques to develop unique and original prints that match the current trend.
Industry Implications
1. Fashion Design - The fashion industry has an innovation opportunity to experiment with new fabrics, color-blocking techniques, textures, and designs similar to NEMEN’s Seasonal Capsules.
2. Textile Manufacturing - Textile manufacturers have an innovation opportunity to create eco-friendly and sustainable fabrics and dyes to meet the demand for environmentally conscious fashion as seen in NEMEN’s latest collection.
3. Retail and E-commerce - There is a disruption innovation opportunity in retail and e-commerce to embrace the trend of experimental fashion and sustainable clothing while providing unique shopping experiences for customers.
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