Y/Project Unveils a New Look Collection for the SS23 Season
Glenn Martens continues to deliver new looks to the fashion imprint Y/Project on a new collection designed for the Spring/Summer 2023 season. The new range continues to build upon the theme of bringing trompe-l’oeil to its capsule, which playfully tampers with the concept of illusion.
It can be seen through items such as the over-layering that marks the different belts and collars of the designs. There is also a range of scans and prints of jeans that are decorating the tees to create the look of high-waisted jeans. In addition to this, the denim pieces take on the same shape as knitwear when worn together and the dresses and blazers boast a unique deconstructed look.
Image Credit: Joyce Li, Hypebeast
It can be seen through items such as the over-layering that marks the different belts and collars of the designs. There is also a range of scans and prints of jeans that are decorating the tees to create the look of high-waisted jeans. In addition to this, the denim pieces take on the same shape as knitwear when worn together and the dresses and blazers boast a unique deconstructed look.
Image Credit: Joyce Li, Hypebeast
Trend Themes
1. Trompe-l'oeil Design - Fashion brands can incorporate trompe-l'oeil design elements such as over-layering and scans and prints of different textures to add playful and unique touches to their collections.
2. Deconstructed Aesthetic - Fashion brands can experiment with deconstructed and unconventional designs for dresses and blazers to appeal to consumers seeking nontraditional fashion.
3. Hybrid Apparel - Fashion brands can explore hybrid designs that combine the features of different materials such as denim and knitwear to create unique garments for the summer season.
Industry Implications
1. Fashion Industry - Fashion brands can keep up with consumer demand for playful, unique, and unconventional designs by incorporating trompe-l'oeil and deconstructed aesthetics into their collections.
2. Apparel and Textile Manufacturing - Manufacturers can create new materials and fabric designs that are versatile and innovative to allow designers to experiment with hybrid apparel.
3. Online Retail Industry - Online retailers can leverage the popularity of innovative and unique apparel designs to capture a growing consumer demand for summer-ready clothing.
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