IKEA Kicked Off the Opening of a New Location with Virtual Reality Experiences
Laura McQuarrie — January 12, 2018 — Business
References: adweek
The opening of a new retail space offers an experience that is very much rooted in the physical world, but IKEA is looking to the future by now offering VR store opening experiences.
For the opening of a new IKEA store in a suburb of Dallas, Texas, IKEA invited consumers to virtually partake in pillow toss games and mingle with pandas in their natural habitat. As well as spotlighting some of the ways that it is making the most of technology, IKEA's use of VR also shone a light on its innovative product designs and sustainable initiatives.
In the same way that one may visit a showroom filled with IKEA products to get a better sense of the scale and style of an item, consumers who attended the store opening got to learn about IKEA's furniture in an engaging, experiential way.
For the opening of a new IKEA store in a suburb of Dallas, Texas, IKEA invited consumers to virtually partake in pillow toss games and mingle with pandas in their natural habitat. As well as spotlighting some of the ways that it is making the most of technology, IKEA's use of VR also shone a light on its innovative product designs and sustainable initiatives.
In the same way that one may visit a showroom filled with IKEA products to get a better sense of the scale and style of an item, consumers who attended the store opening got to learn about IKEA's furniture in an engaging, experiential way.
Trend Themes
1. Virtual Reality Experiences - IKEA is using virtual reality to offer engaging and experiential store opening experiences.
2. Innovative Product Design - By showcasing its product designs through virtual reality, IKEA is highlighting its commitment to innovation.
3. Sustainable Initiatives - Through virtual reality store openings, IKEA is drawing attention to its sustainable initiatives.
Industry Implications
1. Retail - The retail industry can explore virtual reality technology to enhance customer experiences and showcase products in an engaging way.
2. Furniture - The furniture industry can leverage virtual reality to allow customers to experience and interact with their products before making a purchase.
3. Technology - The technology industry can provide virtual reality solutions to retail companies, enabling them to create immersive and interactive store opening experiences.
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