Chipotle Launches Unique Jumbotron Activation During NHL Game
Niko Pajkovic — May 21, 2022 — Marketing
References: chipotle & marketingdive
Quick-serve Mexican chain Chipotle teamed up with the NHL's Colorado Avalanche to launch an innovative advertising campaign. The new campaign centered around a mixed reality commercial that played on the team's Jumbotron during one of their playoff games.
The unique ad spot leveraged technology created by The Famous group to create the illusion that a massive burrito bowl and Chiptoloe-branded Zamboni had entered the rink. Guests watched as the burrito bowl and Zmboni skated around the ice until suddenly a large hand broke through the rink and grabbed the bowl.
The playful new ad spot builds on Chiptole's recent virtual-reality focused campaigns, which have included a few unique Roblox activations. Overall, it is clear the company is making efforts to be at the forefront of Web3 marketing opportunities.
Image Credit: Chipotle
The unique ad spot leveraged technology created by The Famous group to create the illusion that a massive burrito bowl and Chiptoloe-branded Zamboni had entered the rink. Guests watched as the burrito bowl and Zmboni skated around the ice until suddenly a large hand broke through the rink and grabbed the bowl.
The playful new ad spot builds on Chiptole's recent virtual-reality focused campaigns, which have included a few unique Roblox activations. Overall, it is clear the company is making efforts to be at the forefront of Web3 marketing opportunities.
Image Credit: Chipotle
Trend Themes
1. Mixed-reality Advertising - Incorporating mixed-reality technology in advertising can create unique and engaging campaigns for brands.
2. Virtual-reality Marketing - Virtual-reality technology allows for immersive experiences that can enhance brand messaging and engagement.
3. Web3 Marketing Opportunities - As Web3 technology evolves, brands can explore innovative ways to reach and engage with audiences.
Industry Implications
1. Food and Beverage - By incorporating mixed-reality and virtual-reality technologies in advertising campaigns, food and beverage brands can engage with customers and create unique experiences.
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3. Sports and Entertainment - Sports teams and entertainment venues can partner with brands to create engaging mixed-reality experiences for fans, creating new revenue streams and enhancing fan experiences.
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