Taco Bell's Taco Gifter Turns Iconic Menu Item Into Gifts
Laura McQuarrie — October 1, 2020 — Business
References: tacobell & prnewswire
For National Taco Day in early October, Taco Bell is introducing a new permanent addition to its app and website called Taco Gifter. The brand-new taco e-gifting service helps to give Taco Bell lovers the chance to give and receive menu items from Taco Bell.
For the first 10,000 people who use Taco Gifter, Taco Bell is giving away a free taco and for a limited time, it is also sharing seasonal gift wrap. With this new service, Taco Bell emphasizes that Taco Gifter is "perfect for any occasion or no occasion at all."
Knowing that it has played an important part in fans' big moments like weddings, proposals, graduations and proms, Taco Bell is sharing a fun new way for people to make memories.
Image Credit: Taco Bell
For the first 10,000 people who use Taco Gifter, Taco Bell is giving away a free taco and for a limited time, it is also sharing seasonal gift wrap. With this new service, Taco Bell emphasizes that Taco Gifter is "perfect for any occasion or no occasion at all."
Knowing that it has played an important part in fans' big moments like weddings, proposals, graduations and proms, Taco Bell is sharing a fun new way for people to make memories.
Image Credit: Taco Bell
Trend Themes
1. E-gifting Services - There is potential for other food brands to launch e-gifting services, creating an opportunity for a new market segment.
2. Brand Promotion Through Occasions - Other big brands could follow in Taco Bell's footsteps and offer gift-giving opportunities for their iconic menu items. This could present a chance for innovative brand promotion.
3. Seasonal Gift-wrap Offerings - Businesses could experiment with seasonal packaging at certain times of the year to create unique product offerings and enhance consumer experience.
Industry Implications
1. Fast Food Industry - Fast food chains can use e-gifting services to improve customer loyalty and satisfaction while increasing sales revenue.
2. E-commerce Industry - E-commerce platforms can leverage e-gifting services to improve user experience and provide more convenience in gift-giving among friends and family.
3. Gift-giving Industry - The gift-giving industry can incorporate digital and social media into its offerings, combining convenience with personalization, and stealing customers from traditional gift shops.
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