'Voyager Point' is a Premium Vintage Wine Available Through 7-Eleven
Laura McQuarrie — June 6, 2018 — Lifestyle
References: 7-eleven & prnewswire
'Voyager Point' is the newest 7-Eleven wine that promises consumers an affordable way to explore premium vintages. Some of the varietals available through Voyager Point include Cabernet Sauvignon and Red Blend, both from California and Sauvignon Blanc from New Zealand.
The wines are priced between $9 and $12, with the Voyager Point wines evaluated alongside the top-selling wines in each varietal. While there are many consumers who believe that shelling out a few more dollars will guarantee a better product, it has been noted that "in testing, customers preferred Voyager Point over the higher-priced national brands."
From customizable cold brew beverages to its 7-Select organic juice range, 7-Eleven is reinventing the convenience store experience by redefining the kinds of food and beverage products that consumers can expect to find in-store.
The wines are priced between $9 and $12, with the Voyager Point wines evaluated alongside the top-selling wines in each varietal. While there are many consumers who believe that shelling out a few more dollars will guarantee a better product, it has been noted that "in testing, customers preferred Voyager Point over the higher-priced national brands."
From customizable cold brew beverages to its 7-Select organic juice range, 7-Eleven is reinventing the convenience store experience by redefining the kinds of food and beverage products that consumers can expect to find in-store.
Trend Themes
1. Affordable Premium Wines - 7-Eleven's Voyager Point provides an affordable way for consumers to explore premium vintages.
2. Disrupting National Wine Brands - Customers prefer Voyager Point over higher-priced national wine brands.
3. Reinventing Convenience Store Experience - 7-Eleven is redefining the kinds of food and beverage products available in convenience stores.
Industry Implications
1. Wine Retail - Voyager Point offers new opportunities for convenience stores to enter the wine retail industry.
2. Convenience Stores - 7-Eleven is leveraging wine offerings to enhance the convenience store experience.
3. Beverage Retail - The success of Voyager Point opens up possibilities for convenience stores to expand their beverage retail offerings.
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