7-Eleven's Plot + Point is Packaged with a Ready-to-Pour Screwcap
Laura McQuarrie — June 17, 2021 — Lifestyle
References: 7-eleven & prnewswire
7-Eleven's Plot + Point wine is available in two summery varietals, chardonnay and pinot grigio, and Tetra Pak containers with screwtop caps that are ready to pour and easy to reseal. Perfect for packing to enjoy during a range of outdoor activities, the 500 mL of Plot + Point Wine cartons can be found in stores chilled in the cooler or on the shelves.
While the medium-bodied chardonnay is said to share aromas of green apple, pineapple and a hint of oak, the pinot grigio varietal is a light and crisp choice with citrus, apple and peach. The non-breakable containers hold the equivalent of three glasses of wine, and this key selling feature is displayed with a graphic on the front label.
While the medium-bodied chardonnay is said to share aromas of green apple, pineapple and a hint of oak, the pinot grigio varietal is a light and crisp choice with citrus, apple and peach. The non-breakable containers hold the equivalent of three glasses of wine, and this key selling feature is displayed with a graphic on the front label.
Trend Themes
1. Convenient Wine Packaging - Opportunity to design more eco-friendly and easy-to-carry wine packaging for outdoor activities.
2. Ready-to-pour Wine Packaging - Opportunity to create other ready-to-pour wine packaging options to appeal to on-the-go consumers.
3. Wine Available in Convenience Stores - Opportunity for other winemakers to tap into convenience stores as a new sales channel.
Industry Implications
1. Wine Industry - The wine industry can focus on developing more alternative and eco-friendly wine packaging and expanding to new sales channels like convenience stores.
2. Retail Industry - Retail industry could explore new opportunities for selling wine in convenient and innovative packaging, particularly in the convenience store segment.
3. Outdoor Recreation Industry - Opportunity to collaborate with wine and packaging companies to provide packaging options for outdoor events and activities, such as picnics and camping trips.
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