Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

High Speed Sport Utility Car Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

This Lamborghini Urus Ad Spotlights the New Model's Functionality

— September 17, 2020 — Marketing
'The Chase' is a Lamborghini Urus ad that aims to show consumers the impressive speed, sharp turning, and off-road capabilities that the new sport utility vehicle is capable of.

The commercial shows a man and woman racing two of the car models on an abandoned race track into the sunrise, eventually entering the streets of Italy before they zoom around the water and end up on a cliff side. The pair eventually stop racing, arriving at home to meet their mother—a former Lamborghini race car driver, who arrived before them in a sleek black Urus.

Described by the brand as "the first Super Sport Utility Vehicle in the world to merge the soul of a super sports car with the functionality of an SUV," the Urus boasts a twin-turbo V8 engine that allows it to accelerate incredibly fast, but still enables consumers to drive over all types of terrain—making it a great all-round vehicle.

Image Credit: Lamborghini / YouTube
Trend Themes
1. Super Sport Utility Vehicles - Disruptive innovation opportunity: Develop high-performance, multi-functional SUVs that combine the speed of a sports car with the versatility of an SUV.
2. Adventurous Car Commercials - Disruptive innovation opportunity: Create captivating and thrilling advertisements that showcase the advanced capabilities and features of sports utility vehicles.
3. Celebrity Endorsements in Automotive Industry - Disruptive innovation opportunity: Collaborate with former race car drivers and well-known personalities to promote and endorse high-speed SUVs, highlighting the blend of performance and functionality.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Explore new ways to enhance car performance and functionality, using advanced technologies and design features.
2. Marketing and Advertising - Disruptive innovation opportunity: Revolutionize the way car commercials are created by incorporating thrilling narratives and visuals that capture viewers' attention and showcase product features effectively.
3. Athlete Branding - Disruptive innovation opportunity: Forge partnerships between automotive brands and professional athletes/former drivers to create a powerful connection between high-performance vehicles and athletic excellence.
1.5
Score
Popularity
Activity
Freshness