This Lamborghini Urus Ad Spotlights the New Model's Functionality
Riley von Niessen — September 17, 2020 — Marketing
References: lamborghini & youtube
'The Chase' is a Lamborghini Urus ad that aims to show consumers the impressive speed, sharp turning, and off-road capabilities that the new sport utility vehicle is capable of.
The commercial shows a man and woman racing two of the car models on an abandoned race track into the sunrise, eventually entering the streets of Italy before they zoom around the water and end up on a cliff side. The pair eventually stop racing, arriving at home to meet their mother—a former Lamborghini race car driver, who arrived before them in a sleek black Urus.
Described by the brand as "the first Super Sport Utility Vehicle in the world to merge the soul of a super sports car with the functionality of an SUV," the Urus boasts a twin-turbo V8 engine that allows it to accelerate incredibly fast, but still enables consumers to drive over all types of terrain—making it a great all-round vehicle.
Image Credit: Lamborghini / YouTube
The commercial shows a man and woman racing two of the car models on an abandoned race track into the sunrise, eventually entering the streets of Italy before they zoom around the water and end up on a cliff side. The pair eventually stop racing, arriving at home to meet their mother—a former Lamborghini race car driver, who arrived before them in a sleek black Urus.
Described by the brand as "the first Super Sport Utility Vehicle in the world to merge the soul of a super sports car with the functionality of an SUV," the Urus boasts a twin-turbo V8 engine that allows it to accelerate incredibly fast, but still enables consumers to drive over all types of terrain—making it a great all-round vehicle.
Image Credit: Lamborghini / YouTube
Trend Themes
1. Super Sport Utility Vehicles - Disruptive innovation opportunity: Develop high-performance, multi-functional SUVs that combine the speed of a sports car with the versatility of an SUV.
2. Adventurous Car Commercials - Disruptive innovation opportunity: Create captivating and thrilling advertisements that showcase the advanced capabilities and features of sports utility vehicles.
3. Celebrity Endorsements in Automotive Industry - Disruptive innovation opportunity: Collaborate with former race car drivers and well-known personalities to promote and endorse high-speed SUVs, highlighting the blend of performance and functionality.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Explore new ways to enhance car performance and functionality, using advanced technologies and design features.
2. Marketing and Advertising - Disruptive innovation opportunity: Revolutionize the way car commercials are created by incorporating thrilling narratives and visuals that capture viewers' attention and showcase product features effectively.
3. Athlete Branding - Disruptive innovation opportunity: Forge partnerships between automotive brands and professional athletes/former drivers to create a powerful connection between high-performance vehicles and athletic excellence.
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