The Volkwagen Beetle R-Line Ads Emphasize Its More Aggressive New Look
Cadhla Gray — October 22, 2015 — Marketing
References: contents.vw & adeevee
The new Volkswagen Beetle R-line is a series of cars that are aiming to have a more edgy and tough persona than the cute "buggies" did. The new Beetles are stretched out, lower and broader, adding to the more masculine look they are trying to go for. These car ads emphasize this style by giving the cars animalistic qualities, turning them into a scorpion, shark and snake.
By simply drawing a thin and relatively faint outline of a single notable physical feature of each animal, each ad conveys its message without being overbearing. The white colored car balances out the jet black background and seemingly dangerous animals. The only other things on the print are the sentence, "The New Beetle R-line" above the car and the "Das Auto" logo at the bottom. Though simple, these ads are effective in conveying the Volkswagen Beetle R-line's new look to a new market.
By simply drawing a thin and relatively faint outline of a single notable physical feature of each animal, each ad conveys its message without being overbearing. The white colored car balances out the jet black background and seemingly dangerous animals. The only other things on the print are the sentence, "The New Beetle R-line" above the car and the "Das Auto" logo at the bottom. Though simple, these ads are effective in conveying the Volkswagen Beetle R-line's new look to a new market.
Trend Themes
1. Aggressive Car Styling - Opportunity for car manufacturers to design and market vehicles with a tougher and more edgy appearance.
2. Animal-inspired Branding - Opportunity for companies to create animalistic branding strategies to emphasize the key features and attributes of their products.
3. Minimalist Advertising - Opportunity for advertisers to use minimalistic designs and visuals to convey messages effectively.
Industry Implications
1. Automotive - Car manufacturers can capitalize on the trend by introducing more aggressive styling options and targeting niche markets.
2. Advertising - Branding agencies can create animal-inspired campaigns to enhance the visual appeal and messaging of products.
3. Graphic Design - Graphic designers can explore minimalist approaches to convey messages creatively and effectively in various forms of media.
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