The Volkswagen T-Cross is Being Offered in Rubber Ducky Yellow
Michael Hemsworth — January 22, 2024 — Autos
References: vwpress & geeky-gadgets
The Volkswagen T-Cross is being offered in the UK in a new color option to incorporate a decidedly playful profile to the crossover vehicle.
The car is now available in the Rubber Ducky yellow Shade that puts a bright, instantly recognizable hue in the spotlight for bold drivers to opt for when ordering the model. The new color was chosen by the brand before it took to social media to get help from consumers with naming. The vehicle is also being offered in two additional new colors including Kings Red metallic and Clear Blue metallic.
T-Cross Product Manager at Volkswagen UK Oliver Lowe commented on the new Rubber Ducky yellow for the Volkswagen T-Cross saying, "Some might say putting a paint name to public vote is a quackers idea. But we were confident people wouldn’t get in a flap while trying to decide on a new name, and we think Rubber Ducky yellow was a really eggs-cellent choice.”
The car is now available in the Rubber Ducky yellow Shade that puts a bright, instantly recognizable hue in the spotlight for bold drivers to opt for when ordering the model. The new color was chosen by the brand before it took to social media to get help from consumers with naming. The vehicle is also being offered in two additional new colors including Kings Red metallic and Clear Blue metallic.
T-Cross Product Manager at Volkswagen UK Oliver Lowe commented on the new Rubber Ducky yellow for the Volkswagen T-Cross saying, "Some might say putting a paint name to public vote is a quackers idea. But we were confident people wouldn’t get in a flap while trying to decide on a new name, and we think Rubber Ducky yellow was a really eggs-cellent choice.”
Trend Themes
1. Playful Color Options - Offering vehicles in vibrant and unconventional colors like Rubber Ducky yellow presents a trend of bringing playful profiles to the car market.
2. Consumer-driven Naming - Engaging consumers in the naming process through social media voting demonstrates a trend of involving customers in the decision-making process.
3. Expanding Color Palette - Introducing new and unique color options, such as Kings Red metallic and Clear Blue metallic, reflects a trend of broadening the range of choices available to customers.
Industry Implications
1. Automotive - The automotive industry can explore opportunities to captivate customers by offering unconventional color options, like Rubber Ducky yellow, that enhance the visual appeal and personalization of vehicles.
2. Marketing - Incorporating consumer participation in product naming, as seen in the social media voting for the Rubber Ducky yellow color, presents innovative marketing techniques that foster engagement and brand loyalty.
3. Design - Expanding the color palette in the design of vehicles, including the introduction of unique shades like Kings Red metallic and Clear Blue metallic, opens up creative opportunities for designers to shape distinctive visual identities.
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