7-Eleven's Service Lets iPhone Users Use Siri to Pay at the Pump
Laura McQuarrie — July 6, 2020 — Autos
References: nfcw
There's a new way for iPhone owners to pay at the pump thanks to a new pilot service from 7-Eleven. At participating 7-Eleven stores in North and South Orlando, Florida, North Texas and Woodbridge, Virginia, iPhone users are able to use Siri to pay for fuel using just their voice.
Using the new service begins with downloading the newest version of the 7Rewards loyalty app, linking a credit or debit card and setting up a customized Siri shortcut. Simply saying "Siri, fuel now" will then save consumers from having to take out a payment card or even open an app to pay.
At a time when businesses are introducing contactless payment options to reduce the number of surfaces that people need to come into contact with to complete a transaction, new solutions are showing to simplify payments for the essentials.
Image Credit: 7-Eleven
Using the new service begins with downloading the newest version of the 7Rewards loyalty app, linking a credit or debit card and setting up a customized Siri shortcut. Simply saying "Siri, fuel now" will then save consumers from having to take out a payment card or even open an app to pay.
At a time when businesses are introducing contactless payment options to reduce the number of surfaces that people need to come into contact with to complete a transaction, new solutions are showing to simplify payments for the essentials.
Image Credit: 7-Eleven
Trend Themes
1. Voice-activated Payments - As contactless payment options become more popular, voice-activated payments offers yet another option for simplifying transactions.
2. Mobile App Payment Integration - Integrating payments within loyalty mobile apps provides a seamless and time-saving experience for customers.
3. Virtual Assistant Commerce - The use of virtual assistants like Siri for commerce has only begun to scratch the surface of its potential applications.
Industry Implications
1. Convenience Stores - Convenience stores like 7-Eleven can benefit from offering innovative payment options to attract new customers and increase sales.
2. Mobile Payment Providers - Mobile payment providers have an opportunity to partner with businesses like 7-Eleven to expand the use of their services.
3. Automotive Services - Incorporating voice-activated payments at gas pumps presents an opportunity for automotive services to offer a unique and convenient payment experience.
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