The Samsung x Starbucks Collection is for Avid Coffee Drinkers
Michael Hemsworth — June 28, 2022 — Marketing
References: starbucks.co.kr & theverge
The Samsung x Starbucks collection is a new collaboration between the brands in South Korea to offer avid coffee drinkers with a way to show off their cafe-themed pride. The collection includes aftermarket products for use with the Samsung Galaxy S22 smartphones as well as the Samsung Galaxy Buds 2, which are all themed with recognizable Starbucks imagery. This includes the brand's iconic mermaid logo, a receipt for a purchase at the coffee shop, a latte-shaped case for the earbuds and more.
The Samsung x Starbucks collection is expected to launch soon only for consumers in South Korea to pick up at an undisclosed price point. The products come as part of the tech brand's recent string of collaborations to help consumers accessorize their essential mobile technology products.
Image Credit: Samsung
The Samsung x Starbucks collection is expected to launch soon only for consumers in South Korea to pick up at an undisclosed price point. The products come as part of the tech brand's recent string of collaborations to help consumers accessorize their essential mobile technology products.
Image Credit: Samsung
Trend Themes
1. Cafe-themed Accessories - There is an opportunity for other tech brand and cafes to collaborate and create aftermarket accessories such as phone cases and earbud covers with recognizable cafe imagery.
2. Branded Collaborations - As Samsung focuses on collaborations to help consumers accessorize their essential mobile technology products, there is an opportunity for other tech brands to collaborate with popular retail brands.
3. Personalization of Mobile Accessories - There is an opportunity for companies to personalize mobile accessories by incorporating themes and branding from popular consumer brands.
Industry Implications
1. Tech - As the integration of technology and fashion continues to rise, there is an opportunity for the tech industry to work with the fashion industry to produce more personalized accessories such as phone cases and covers.
2. Retail - There is an opportunity for retail companies to collaborate with tech brands and offer branded products such as cases and covers for mobile devices.
3. Hospitality - There is an opportunity for hospitality brands to collaborate with tech brands and create branded accessories that consumers can use while enjoying their service, such as branded phone covers for hotel guests.
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