'Vogue VIP' Introduces Members-Only Special-Edition Kits
Laura McQuarrie — June 14, 2016 — Marketing
References: subscribe.vogue & luxurylaunches
'Vogue VIP' is the name of a new members-only magazine subscription program that gives fashion fans a more exclusive look into the industry.
For $200 a year, the special-edition subscription promises to deliver complete access to the world of Vogue, including limited editions like the 2016 Met Gala Special Issue, designer accessories and exclusive content from the editors of the magazine. As well as being able to enjoy these perks, Vogue VIP subscribers will also be gifted a six-month magazine gift subscription to Vogue to share with a friend.
In a world where print publications are struggling to keep up with the widespread availability of content on the Internet, particularly in the world of fashion, Vogue VIP appeals to a unique type of clientele that is interested in a return to luxury and exclusivity.
For $200 a year, the special-edition subscription promises to deliver complete access to the world of Vogue, including limited editions like the 2016 Met Gala Special Issue, designer accessories and exclusive content from the editors of the magazine. As well as being able to enjoy these perks, Vogue VIP subscribers will also be gifted a six-month magazine gift subscription to Vogue to share with a friend.
In a world where print publications are struggling to keep up with the widespread availability of content on the Internet, particularly in the world of fashion, Vogue VIP appeals to a unique type of clientele that is interested in a return to luxury and exclusivity.
Trend Themes
1. Members-only Subscriptions - Creating exclusive subscription programs with special perks can attract a unique type of clientele interested in luxury and exclusivity.
2. Limited Edition Content - Offering limited edition special issues and exclusive content can entice fashion fans looking for unique insights and experiences.
3. Subscription Gifting - Providing a gift subscription to share with a friend can enhance the value of the membership and expand the customer base.
Industry Implications
1. Fashion Publishing - The fashion publishing industry can explore members-only subscription models to cultivate a loyal and exclusive customer base.
2. Digital Content Platforms - Digital content platforms can partner with fashion brands to offer limited edition content and exclusive perks to users.
3. E-commerce - E-commerce platforms can leverage subscription gifting as a marketing strategy to attract fashion enthusiasts and drive sales.
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