The Drifter Pack Shares a "Spindrift Tasting Experience"
Laura McQuarrie — July 29, 2020 — Lifestyle
References: prnewswire
At a time when people can't seem to get enough sparkling water, Spindrift is introducing a new limited-edition tasting bo that shares an assortment of refreshing flavors and the newest flavor releases. The Drifter Pack: A Spindrift Tasting Experience takes the form of a 12-pack with each of the brand's flavors, plus what the brand has dubbed the "sip-of-the-season," Spindrift Pineapple.
As its name suggests, the tasting box is designed to offer an experience and people are encouraged to gather a "panel of in-person or virtual tasters" so that color, aroma, tasting notes, mouthfeel and flavor can be appreciated. After determining their favorite flavor, people are invited to go online and share their findings with the brand on social media.
Image Credit: Spindrift
As its name suggests, the tasting box is designed to offer an experience and people are encouraged to gather a "panel of in-person or virtual tasters" so that color, aroma, tasting notes, mouthfeel and flavor can be appreciated. After determining their favorite flavor, people are invited to go online and share their findings with the brand on social media.
Image Credit: Spindrift
Trend Themes
1. Sparkling Water Tasting Experiences - The trend of curated sparkling water tasting experiences is a disruptive opportunity for event planning companies to create unique and interactive events.
2. Limited-edition Tasting Boxes - The trend of releasing limited-edition tasting boxes is a disruptive opportunity for food and beverage companies to drive hype around new flavors and engage with consumers in a unique way.
3. Virtual Tasting Panels - The trend of hosting virtual tasting panels is a disruptive opportunity for technology companies to create interactive platforms that enhance the at-home tasting experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from creating limited-edition tasting experiences, such as curated seasonal or themed tasting boxes or events.
2. Event Planning - The event planning industry can capitalize on the trend of curated tasting experiences by offering unique and interactive events for corporate and private clients.
3. Technology - The technology industry can create innovative platforms for virtual tasting panels that allow consumers to interact with brands and other tasters from the comfort of their own home.
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