Quarantine Vodka is Perfect for Creating Cocktails in Lockdown
Michael Hemsworth — May 23, 2020 — Marketing
References: quarantinespirits & bevnet
The Quarantine Vodka has been launched as a premium spirit made in the US that aims to deliver mixologists with a crisp libation that's perfect for creating cocktails from the comfort of home. The vodka has been distilled six times and is reported to deliver clean corn aromas along with a smooth, creamy mouthfeel and a clean, fresh finish. Every purchase of a bottle of the premium spirit via Flaviar will see a bottle of antibacterial soap donated to those who need it most.
The Quarantine Vodka is priced at $29.99 and comes as one of a growing number of items that correlate consumer experiences in the midst of the COVID-19 pandemic to relatable products that embrace a new normal.
The Quarantine Vodka is priced at $29.99 and comes as one of a growing number of items that correlate consumer experiences in the midst of the COVID-19 pandemic to relatable products that embrace a new normal.
Trend Themes
1. Premium Stay-at-home Spirits - Opportunity for distilleries to create high-quality spirits that cater to consumers' desire for at-home cocktail experiences during lockdown.
2. Covid-19-inspired Product Correlation - Opportunity for brands to create products that resonate with consumers' experiences and emotions during the pandemic, offering a sense of connection and relatability.
3. Socially Conscious Purchasing - Opportunity for companies to incorporate social responsibility into their products, like Quarantine Vodka's initiative of donating antibacterial soap with each purchase.
Industry Implications
1. Distillery - Distilleries can tap into the trend of premium stay-at-home spirits by developing unique and high-quality products that enhance at-home cocktail experiences.
2. Consumer Goods - Consumer goods companies can explore the concept of COVID-19-inspired product correlation by creating relatable products that connect with consumers' pandemic experiences.
3. Soap & Personal Care - Soap and personal care companies can consider socially conscious purchasing by partnering with other brands to donate products with each purchase, promoting a sense of community and social responsibility.
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