'Our/Infusions' Introduce Four Ways to Customize Our/Vodka
Laura McQuarrie — October 15, 2016 — Art & Design
References: ourvodka & thespiritsbusiness
Our/Vodka recently launched a set of DIY vodka infusion kits that's aptly named 'Our/Infusions.'
The four kit types are meant to build off of the brand's original vodka with notes of oak, juniper, citrus and tea. In a matter of eight to 15 hours, consumers are left with complex spirits that transform vodka into drinks that boast rich botanical enhancements with notes of "leather and caramel," or "fresh citrus and grapefruit," among others.
Our/Vodka's Kalle Söderquist, co-founder and creative director, notes that they've seen incredible creativity from the bartending community within the past few years and says: "We believe that our range of Our/Infusion kits are changing the spirits industry by helping the end consumer to create something entirely new from a bottle of Our/Vodka."
The four kit types are meant to build off of the brand's original vodka with notes of oak, juniper, citrus and tea. In a matter of eight to 15 hours, consumers are left with complex spirits that transform vodka into drinks that boast rich botanical enhancements with notes of "leather and caramel," or "fresh citrus and grapefruit," among others.
Our/Vodka's Kalle Söderquist, co-founder and creative director, notes that they've seen incredible creativity from the bartending community within the past few years and says: "We believe that our range of Our/Infusion kits are changing the spirits industry by helping the end consumer to create something entirely new from a bottle of Our/Vodka."
Trend Themes
1. DIY Vodka Infusion Kits - Opportunity for consumers to customize and enhance their vodka with unique flavors and botanicals, disrupting traditional vodka consumption.
2. Bartending Community Creativity - Growing trend of innovative mixologists creating unique cocktail experiences by infusing vodka with different flavors, offering opportunities for collaboration and new recipe development.
3. Transforming Vodka Into Complex Spirits - Increasing demand for vodka-based spirits that go beyond traditional flavors, presenting opportunities for brand differentiation and premium product offerings.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers can capitalize on the trend by offering their own DIY vodka infusion kits, tapping into the desire for customization and flavor experimentation.
2. Hospitality and Bars - Bars and restaurants can leverage the trend by incorporating unique vodka infusions into their cocktail menus, attracting customers seeking novel drink experiences.
3. Specialty Food and Beverage Retail - Retailers specializing in gourmet and artisanal products can introduce premium vodka infusion kits, catering to the growing demand for unique and high-quality spirits.
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