The Whipshots Peppermint whipping cream has been announced as a new version of the vodka-infused product for consumers to use when preparing festive cocktails this season.
The whipped cream is crafted with a creamy recipe that features vodka to give it a 10% ABV that's perfect for enhancing coffee-based cocktails or even desserts. The product doesn't require refrigeration, which means it can be easily kept behind the bar to craft drinks at leisure. The product will join the existing flavors including Vanilla, Caramel and Mocha, but is a limited-edition offering.
CMO of Starco Brands David Dreyer commented on the new Whipshots Peppermint whipping cream saying, "With the holidays right around the corner, we are thrilled to release the new peppermint flavour just in time for consumers to enjoy with their family and friends."
Key Themes Behind This Trend
- Vodka-infused Whipped Creams
- Opportunities for expanding the range of flavors and ingredients used in creating and marketing whipped cream products with alcohol infusion.
- Non-refrigerated Whipped Creams
- Opportunities for developing and promoting whipped cream products that can go without refrigeration and easily stored for prolonged periods.
- Holiday-themed Whipped Creams
- Opportunities for seasonal product launches and exploiting festive themes to market whipped cream products as complementary additions to holiday drinks and desserts.
Where This Applies
- Beverage
- Opportunities for beverage companies to incorporate whipped cream products into their portfolio of mixers and complementary ingredients for cocktails.
- Dessert
- Opportunities for dessert companies to incorporate alcohol-infused whipped cream products as toppings and in the creation of baked goods.
- Specialty Food
- Opportunities for specialty food stores and retailers to carry and promote alcohol-infused whipped cream products as unique, high margin products for holiday sales.
