These Kool-Aid Candy Products are Being Launched for the Holidays
Michael Hemsworth — November 27, 2020 — Marketing
A new range of Kool-Aid candy products are being launched by Hilco to offer avid fans of the drink mix with a way to extend their excitement into the holiday season. The product range includes the Story Books, Tube Toppers and Candy Canes, which are all formulated with a number of iconic flavors that fans are sure to recognize. This includes Cherry, Grape and Fruit Punch to bring fruity flavor to the holidays when heavier flavor profiles usually reign supreme.
The various holiday Kool-Aid candy products from Hilco are being launched now and feature an accessible price point that ranges from $1.49 to $1.99. This makes them a festive and affordable way to update existing holiday traditions with a touch of familiar sweetness.
The various holiday Kool-Aid candy products from Hilco are being launched now and feature an accessible price point that ranges from $1.49 to $1.99. This makes them a festive and affordable way to update existing holiday traditions with a touch of familiar sweetness.
Trend Themes
1. Holiday-themed Candy Products - Creating festive versions of popular food and drink items for the holidays.
2. Brand Extension Through Product Diversification - Expanding product offerings to cater to different consumer preferences and occasions.
3. Affordable Holiday Treats - Providing budget-friendly options for consumers to enjoy during the holiday season.
Industry Implications
1. Candy Industry - Exploring innovative flavors and packaging designs to attract consumers during special occasions.
2. Beverage Industry - Collaborating with candy manufacturers to create unique candy versions of popular drink brands.
3. Seasonal Products Industry - Developing seasonal product lines to capitalize on consumer demand for holiday-themed items.
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