'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
Laura McQuarrie — May 16, 2017 — Marketing
References: glenfiddich & vrfocus
'Glenfiddich Virtual Infinity' is the name of a new VR-enhanced whiskey tasting experience from Glenfiddich that introduces an immersive way to sample the brand's offerings.
Through HTC Vive, the virtual reality experience transports tasters to the Glenfiddich Warehouse 8 in Dufftown, Scotland, which is full of casks and barrels. The activation has been specifically crafted to show off the Cask Collection, which includes travel-specific whiskey bottles. Following a real-world tasting, participants are invited the virtual world, tasters are able to choose a cask and become immersed in its expression. Participants may choose to write their own 3D tasting notes in the virtual world and walk through them.
The Glenfiddich Virtual Infinity was recently launched at the TFWA Asia Pacific Exhibition & Conference in Singapore, and it will be introduced to airports later this summer.
Through HTC Vive, the virtual reality experience transports tasters to the Glenfiddich Warehouse 8 in Dufftown, Scotland, which is full of casks and barrels. The activation has been specifically crafted to show off the Cask Collection, which includes travel-specific whiskey bottles. Following a real-world tasting, participants are invited the virtual world, tasters are able to choose a cask and become immersed in its expression. Participants may choose to write their own 3D tasting notes in the virtual world and walk through them.
The Glenfiddich Virtual Infinity was recently launched at the TFWA Asia Pacific Exhibition & Conference in Singapore, and it will be introduced to airports later this summer.
Trend Themes
1. Vr-enhanced Tastings - Opportunity to enhance various tasting experiences, making them more immersive and appealing to consumers.
2. Virtual Tourism - Opportunity to create virtual tourism experiences that transport people to different places and offer a unique way to explore destinations.
3. Personalized 3D Content - Opportunity to create personalized 3D content that allows consumers to interact with products and share their experiences with others.
Industry Implications
1. Alcohol - Opportunity to enhance the tasting experience for alcohol products, increasing engagement and consumer interest.
2. Tourism - Opportunity to create virtual tourism experiences that offer a new way to explore destinations, potentially increasing tourism revenue.
3. Technology - Opportunity to develop new technological solutions that enhance various experiences and offer unique ways for consumers to interact with products.
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